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MMPA Webinar Wednesday

MMPA Webinar: Digitally Optimized Digital Editions and Responsive Design. Don’t miss Wednesday’s webinar presentation: Digitally Optimized Digital Editions and Responsive Design. Join digital-publishing pro Wayne Metcalfe of Nxtbook Media as he appears at your desk beginning at 8:30 a.m., Wednesday, May 22. Metcalfe is a creator, distributor, and tracker of digital magazines and other…

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Design: Nan Hildebrandt, Catersource

You’ve Got the Green Light

by Galynn Nordstrom

Design: Nan Hildebrandt, Catersource

Three’s a Charm

by Liz Hochstedler, Managing Editor, Powersports Business, GS Media & Events

From the Communities

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FinePrint May1 2013

Gilbert Presents 5 Things Every Designer Needs to Know About Creative Suite

Register Early for June 19 MMPA Education Series Event. If you use InDesign, Photoshop, and Illustrator (and who doesn't?) this session is for you! Keith Gilbert will share (at least) 5 InDesign, Photoshop and Illustrator tips and techniques that will increase your efficiency and make your job easier. A couple of the tips will be new for CS6, and the…

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FinePrint May1 2013

Potential Judges: We Need You!

Become a Judge for MMPA’s 17th Annual Excellence Awards. How can you contribute to one of the year’s most exciting events, glean inspiration from the region’s top talent, and still be free to relax and enjoy the 17th annual Excellence Awards Gala on November 7? It’s easy: sign up to become a judge! The MMPA Excellence Awards Committee is seeking judges…

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FinePrint April2 2013

Revenue Mania

by Craig Gustafson

How many ways can you skin the cat? Even though print ad revenue is trending down, magazine publishers can still find numerous ways to generate revenue according to Ryan Dohrn of Brain Swell Media. “There is no reason, in the digital space right now to spend the money on being a tester,” says Dohrn. There are so many people out there that are willing…

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FinePrint April2 2013

Fill Your Funnel

by Susan Griffith, Readex Research

Dohrn provides proven 30-day prospecting plan at the 2013 Summit & Expo. Prospecting: A vacuum chamber where you bounce around hoping that a contact initiates a chain reaction resulting in a sale. The reality of the situation, however, according to Ryan Dohrn of Brain Swell Media, is that prospecting does not have to be such a random act. “Sales…

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