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Sponsored Content: How to Avoid Liability with the FTC

Webinar education session on September 10. As advertising evolves, publishers participating in the creation of sponsored content may become liable if such material isn’t plainly identified as paid material. It’s more vital than ever that publishers, editors, sales teams, and designers are actively engaged in transparency with readers when sponsored content is being published. Mary K. Engle is the…

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FinePrint August 13 2015

Education Series: One-on-One with USPS

by Natalie Conrad

MMPA went postal on July 14 with a One-On-One question and answer session with the United States Postal Service. The education series event offered a chance for publishers and others in the publishing industry to ask questions on everything from postage to drop shipping. Jim Zewers, mail classification clerk, and Mike Jara, mailing requirements…

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FinePrint August 13 2015

Sponsored Content: How to Avoid Liability with the FTC

Save the date for September 10 educational session As advertising evolves, publishers participating in the creation of sponsored content may become liable if such material isn’t plainly identified as paid material. It’s more vital than ever that publishers, editors, sales teams, and designers are actively engaged in transparency with readers when…

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FinePrint August 13 2015

You’re Invited to the August MMPA Barbecue!

Meet Us Thursday, August 27, at The Growler Patio Mingle with Minnesota’s publishing professionals and hopefuls on Thursday, August 27, for a barbecue. MMPA thrives on connecting publishing professionals and supporting publications throughout Minnesota. So MMPA teamed up with Minnesota’s latest publication to go monthly, The Growler, to host two…

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FinePrint July 23 2015

Don’t Miss Next Week’s MMPA Happy Hour

Meet us Thursday, July 30, at The Growler patio! Mingle with Minnesota’s publishing professionals and hopefuls on Thursday, July 30, for a first-ever barbecue. The MMPA thrives on connecting publishing professionals and supporting publications throughout Minnesota. That’s why the MMPA teamed up with Minnesota’s latest publication to go monthly, The…

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