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2010 Summit & Expo Highlights

This year's MMPA Summit and Expo was a rousing success, with large attendance from industry professionals and vendors.  The premier MMPA educational event offered four tracks of solid content from industry experts -- editorial, ad sales, circulation and production/design.  There was something for everyone, but there is always room to improve.If you'd like to help plan next year's Summit, this is…

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Editorial

Social Media: Like It or Not, It’s Here to Stay

Tricia Cornell

Does this sound familiar? Two years ago, the server at your office blocked “time-wasters” like Facebook. This year, you’ve been asked to draw up a plan for using social media to develop and promote content. Oh, and be sure to mention how you’re going to monetize it.“2009 is the year everyone who had been reprimanded for using social media at work…

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Editorial

Heard at the 2010 Summit & Expo

Lynn Keillor

The MMPA Summit & Expo attracted publishing enthusiasts from students to top-level professionals. Tracks offered focused on the specific areas of circulation, design, editorial and sales – while some participants stuck within their specialty, others moved between tracks depending on their interest. Jill Anderson, circulation director for…

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Editorial

The Geek Girls Share Their SM Smarts with Editors

By Jim Tarbox

It's all about social engagement these days, as about 30 of us learned at MMPA's April editorial roundtable (free to MMPA members). And when the presentation is as engaging as this one was, it's pretty easy to wrap your arms around the concept and the conversation. Nancy Lyons and Meghan Wilker—aka the Geek Girls (geekgirlsguide.com)—are…

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Circulation & Audience Development

Content Marketing is what you do!

An Interview with Joe Pulizzi, Junta42.com Joe Pulizzi, founder of Junta42, will tackle the topic of "Circulation — Going Social Media Kicking and Screaming" at the 2010 Summit & Expo on May 20. Pulizzi will tell you why Twitter isn't really that stupid, why social media will become nearly automatic and why business owners are publishers…

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