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2010 Summit & Expo Highlights
This year's MMPA Summit and Expo was a rousing success, with large attendance from industry professionals and vendors. The premier MMPA educational event offered four tracks of solid content from industry experts -- editorial, ad sales, circulation and production/design. There was something for everyone, but there is always room to improve.If you'd like to help plan next year's Summit, this is…
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Aug, 11, 2010
Production Roundtable
Production Roundtable -
Sep, 22, 2010
Circulation Roundtable
Social Media 101: Part Deux - Sep, 23, 2010 Sponsorships – A marketing strategy that can increase sales for both you and your advertisers
From the Communities
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Social Media: Like It or Not, It’s Here to Stay
Tricia Cornell
Does this sound familiar? Two years ago, the server at your office blocked “time-wasters” like Facebook. This year, you’ve been asked to draw up a plan for using social media to develop and promote content. Oh, and be sure to mention how you’re going to monetize it.“2009 is the year everyone who had been reprimanded for using social media at work…
Editorial
Heard at the 2010 Summit & Expo
Lynn Keillor
The MMPA Summit & Expo attracted publishing enthusiasts from students to top-level professionals. Tracks offered focused on the specific areas of circulation, design, editorial and sales – while some participants stuck within their specialty, others moved between tracks depending on their interest. Jill Anderson, circulation director for…
Editorial
The Geek Girls Share Their SM Smarts with Editors
By Jim Tarbox
It's all about social engagement these days, as about 30 of us learned at MMPA's April editorial roundtable (free to MMPA members). And when the presentation is as engaging as this one was, it's pretty easy to wrap your arms around the concept and the conversation. Nancy Lyons and Meghan Wilker—aka the Geek Girls (geekgirlsguide.com)—are…
Circulation & Audience Development
Content Marketing is what you do!
An Interview with Joe Pulizzi, Junta42.com Joe Pulizzi, founder of Junta42, will tackle the topic of "Circulation — Going Social Media Kicking and Screaming" at the 2010 Summit & Expo on May 20. Pulizzi will tell you why Twitter isn't really that stupid, why social media will become nearly automatic and why business owners are publishers…
