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Laredo Returns to Summit

Leslie Laredo hit a home run with ad sales folks last year when she introduced us to her "Essentials of Digital Media." Her sessions were jam packed with career enhancing intelligence related to digital sales, IAB options and requirements and revenue maximizing techniques. Leslie returns April 26th with her next program - "Beyond the Banner." This new program reflects the fact that all publishers…

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FinePrint December, 14 2017

Sponsor Spotlight: Knowledge Marketing

Knowledge Marketing’s president and co-founder, Joe Benson, offers a look at how the company can boost marketing efforts, drive content engagement, and turn data into dollars Please provide a quick snapshot of your company. What does Knowledge Marketing do? Knowledge Marketing is a technology and services company that leverages our integrated…

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FinePrint December, 14 2017

MMPA Honors Publishing Achievements

Thank you for another great year in Minnesota publishing With 2017 in the books, we are grateful for all of our outstanding members and partners who made this a memorable year in publishing. We were proud to once again recognize many of you Nov. 2 at the 21st annual Excellence Awards gala at Aria in Minneapolis. This year’s gala honored 276 award…

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FinePrint November, 1 2017

Sponsor Spotlight: LSC Communications

Inside a company that has supported Midwest publishers for more than a century LSC Communications didn't invent the art of magazine printing, but its staff will tell you it certainly had a hand in perfecting it. With roots that date back to 1864, LSC Communications provides Midwest publishers with comprehensive regional, national, and…

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FinePrint November, 1 2017

New Leadership Named for MMPA’s Digital Lab

Dena Alspach aims to provide more value to digital-first publishers MMPA is excited to announce that prolific publishing pro Dena Alspach will be heading up the Digital Lab initiative, the purpose of which is to foster success and excellence in digital publishing for the region's established and emerging digital-only publishers. Alspach, who…

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