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Strengthening Social Engagement

How a century-old trade organization is connecting with readers on social media, and key takeaways for any publication Rebecca Post is Editorial Director at Industrial Fabrics Association International (IFAI), a trade organization that provides resources to industrial fabric professionals and publishes four print magazines and two digital publications. A growing focus for the hundred-year-old…

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Fineprint July 20, 2017

From the Digital Lab: Five Minutes with the Founder of GearJunkie.com

Minneapolis-based content creator for outdoor enthusiasts is thriving online Stephen Regenold oversees a very successful digital-first publishing venture fueled by his passion for the outdoors.   In 2002, The Gear Junkie was a syndicated column running in 12 newspapers, with stories also regularly published in the New York Times and the Chicago

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Fineprint July 20, 2017

Sponsor Spotlight: Pape Ventures

A better way for publishers to track, sell and bill products “Sales are the lifeblood of a business,” says Joel Pape, founder of Pape Ventures. And that statement certainly holds true in the publishing business. Publishers are diversifying their revenue channels by turning to events, digital advertising, native content, and more. Pape Ventures’…

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Fineprint June 20, 2017

Sponsor Spotlight: Royle Printing

Working to help publishers boost member engagement and print revenue Since 1948, Royle Printing has served its clients with the understanding that creating engagement with your marketing efforts is crucial to having success. Royle Printing has assisted hundreds of publishers across the nation by providing unique and engaging print mediums with…

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Fineprint June 20, 2017

Digital Awards Categories Reflect Changing Publishing Landscape

Digital-first publishing and video storytelling will be recognized as part of the MMPA Awards for the first time The 2017 MMPA Excellence Awards scheduled in November will recognize several new digital publishing categories thanks to the work of the new Digital Lab committee. And there should be plenty of interest, particularly in a couple of…

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