Give Yourself Some Credit…
by Galynn Nordstrom, Senior Editor, Industrial Fabrics Association International
Featured Community Articles
Best of the Brood
by Amanda Lepinski, associate editor, GS Media + Events
Art director at ‘Forever’ publications wins first award of the 2012 Excellence Awards The 2012 MMPA Excellence Awards design contest yielded inventive designs from a number of talented Minnesotans—but one stood out among the rest. Todd Sauers, art director at Pheasants Forever and Quail Forever, designed the winning entry, which features a classy, elegant look mirroring the vibe and décor of the…
It’s Time to Tell Us What You Really Think!
by Christa Meland, Research Director, Twin Cities Business
- May, 23, 2012 Education Series – Learn That Digital Camera
- May, 31, 2012 May Happy Hour
- Jun, 28, 2012 June Happy Hour
From the Communities
View AllGeneral MMPA
Complete coverage of 2012 Summit & Expo
View coverage of MMPA's annual professional conference in the April 26 edition of FinePrint .
FinePrint May2 2012
MMPA Education Series: Two Offerings in May
Seminars include gift subscription strategy and digital camera operation Reserve your place today at MMPA’s May Education Series offerings. Wednesday, May 16 brings a discussion of gift subscription strategies, their benefits, and how to execute them effectively (read: profitably). The event runs from 8:30 to 10:00 a.m. at GS Media & Events, located…
FinePrint April2 2012
The Integration Age
by Michael Lotti, Lotti Writing Services
More than ever, advertising strategy demands a deep knowledge of several media channels Most people know that modern advertising campaigns have to cross over multiple channels. But most don’t know how to do that. Enter Leslie Laredo, who has been tracking the evolution of advertising for the last 25 years. Among other insights and data, she shared…
FinePrint April2 2012
Time for a Reality Check
by Sara Skalle, editor, Tonka Times magazine
Performance becomes the key outcome in media sales In digital media, ad sales is a continually changing and complex process, And it may be time for a reality check. According to digital media expert Leslie Laredo, president of Fort Lauderdale-based Laredo Group, “Your job has moved from selling media to selling performance.” These days, ad…
