Tricia Cornell
Does this sound familiar? Two years ago, the server at your office blocked “time-wasters” like Facebook. This year, you’ve been asked to draw up a plan for using social media to develop and promote content. Oh, and be sure to mention how you’re going to monetize it.“2009 is the year everyone who had been reprimanded for using social media at work was invited into the boss’s office to explain…
Lynn Keillor
The MMPA Summit & Expo attracted publishing enthusiasts from students to top-level professionals. Tracks offered focused on the specific areas of circulation, design, editorial and sales – while some participants stuck within their specialty, others moved between tracks depending on their interest. Jill Anderson, circulation director for Affinity Powersports Media Jill Anderson attended…
The Excellence Awards committee has announced that the deadline to submit entries has been extended to July 2. "We've been pleased with the entries so far," said co-chair Terry O'Neill, Powder and Bulk Engineering magazine, "but we've had requests for a deadline extension from members that are under pressure with their publication deadlines, too. Fortunately, there's time in the calendar to…
Anne Lies, Words to Work
In the editorial wrap-up session for the day, “The Good News Is That There Is Some,” David Carr gave attendees plenty to mull over. He also proved one thing above all else: you can’t beat a good opening line. “You are the most tenacious motherf***ers in the industry,” he told the appreciative crowd. “You can’t be killed.” Based on what he is seeing at the New York Times, Carr is convinced that…
Kathryn Forss, co-chair of the Excellence Awards committee and vice president of the MMPA Board of Directors, is excited about this year's contest. "We've got three new digital entry categories where we know we're going to see things we've never seen before," she said, "and we're anticipating an outstanding group of entries overall this year."The digital entry process goes further than last year's…
