by Kathryn Knudson
This session examined how traditional circulation departments are
transitioning to audience development. Rebecca Sterner and Hervey Evans
began by discussing the difference between circulation and audience
development (e.g. renewals and requalifications vs. increasing customer
value). They offered both the reasoning why circulation people are well
positioned for audience development, as well as…
by Tricia Cornell
Joe Pulizzi is sick of hearing people refer to social media as a “free” way to market content and build audiences. Sure, there’s no sign-up fee for Facebook or Twitter, but Pulizzi, founder of Junta42.com and co-author of the book Get Content, Get Customers, wants you to know this about social media: It’s not free and it’s not easy.Social media, including Facebook, Twitter, YouTube videos, and an…
An Interview with Joe Pulizzi, Junta42.com Joe Pulizzi, founder of Junta42, will tackle the topic of "Circulation — Going Social Media Kicking and Screaming" at the 2010 Summit & Expo on May 20. Pulizzi will tell you why Twitter isn't really that stupid, why social media will become nearly automatic and why business owners are publishers whether they realize it or not. Pulizzi, who literally…
by Kathryn Knudson
By June, you'll need to have an answer to this question:
Q: How do I check to see if my publication passes the deflection test?
A: For a piece 10”
or longer, place it on a table with half of it hanging off the edge. If
the piece “droops” less than 3”
at either end, it passes the test. For a piece shorter than 10”,
also place it on a table with half of it…
by Rebecca Sterner
A large and lively group of audience developers, editors and other
marketers gathered to talk about how digital media is changing the
business of publishing.
It became clear right away that the old publishing lexicon doesn't
work when discussing new media. Our relationships are no longer with "readers"
or "visitors," but with "people." "Publishers"
are now "content providers" in all…
