Top 10 Mistakes Made by Circulation/Audience Development Departments
Speaker The old adage, “If you’re not making
mistakes, you’re not trying hard enough,” is especially true as we work through
the digital revolution with reduced staffs. But it’s also true that we learn from our
mistakes. This round table session gives
you a chance to both learn from the mistakes of the…
Cindy Hewett
By Jim Tarbox, editor, History Channel Magazine, and Rebecca Sterner, publishing consultant
Maybe it’s time for a do-over.
That’s the challenge presented to a group of circulation
report managers by Cindy Hewett, reporting solutions product manager at CDS
Global in Des Moines, Iowa, at the Sept. 20 MMPA education event. She noted audience development staffers need
to deal with a landscape that has changed over the past six to 10 years—a change
that shifted reporting from a print-products…
By Aileen Hough
MMPA Circulation and
Audience Development
Most of you have probably noticed an upside down address on
the cover of your favorite magazine or the address block on the back of a
catalog being on the top back cover instead of the bottom and thought
it looked rather odd.
Those of us involved in the distribution and delivery of your
magazines have been working on this and the management of subscriber…
By Michael Lotti
Q&A with Aileen Hough, circulation manager, CSC Publishing
Aileen Hough has old school credentials. She’s been with the same company
for 20 years and remains committed to print publications. But she’s new school
as well. She manages circulation for a number of e-publications and is excited
about the publishing possibilities that the Internet has opened up.
Q: For which
CSC magazines do you manage…
By Janet Cass
Actions speak
louder than words; learn what your subscribers' actions reveal.
You need
customers. Whether you’re a magazine and call those customers “subscribers,” a
freelancer seeking people and organizations who will hire your services or,
heck, any entrepreneur who wants to stay in business; you need addresses.
Correct ones. You want more of them. And you certainly don’t want to alienate
the owners…
