http://www.mmpa.net:80/?utm_source=mmpa-web&utm_medium=feed&utm_campaign=upcoming-events Upcoming Events http://www.mmpa.net:80/events/EdSeries12-0207.html?utm_source=mmpa-web&utm_medium=feed&utm_campaign=upcoming-events Speaker Award-winning freelance writer John Rosengren will lead a discussion about finding, writing and running stories that transcend various platforms and endure over time.  He'll draw upon his 30 years of experience writing stories for more than 100 publications, ranging from Reader's Digest to Sports Illustrated. Date Tuesday, February 7, 2012 Time  8:30 -10:00 am Location MMPA Office… events/EdSeries12-0207.html http://www.mmpa.net:80/events/HappyHour12-0223.html?utm_source=mmpa-web&utm_medium=feed&utm_campaign=upcoming-events First Happy Hour of the Year! Join your current (or future) colleagues from Minnesota’s publishing world on Thursday, Feb. 23 at The News Room in Minneapolis. The event is the first of 10 MMPA-hosted networking happy hours planned for 2012. This year’s MMPA H.H. venues will rotate, but there will always be drinks, and gift-card giveaways sponsored by <strong xmlns:cc="http://xmlns.plaudit.com/core/content" xmlns="http://www.w3.org/1999/xhtml">Sales & Marketing Management. </strong> TIME 5:30 p.m.… events/HappyHour12-0223.html http://www.mmpa.net:80/events/EdSeries12-0314.html?utm_source=mmpa-web&utm_medium=feed&utm_campaign=upcoming-events SPEAKER Wes Thomsen, North American Media Group Hollywood back-lots, streets of Tehran, Highway Patrol dash-cam, Italian cruise ship: Web video is equally relevant, powerful, and challenging. Come explore finding your voice, your audience, and the tools of technology to go global with your content. HANDS ON! NAMG's Wes Thomsen will present some of the possibilities in the new TV production area at their… events/EdSeries12-0314.html http://www.mmpa.net:80/events/EdSeries12-0516.html?utm_source=mmpa-web&utm_medium=feed&utm_campaign=upcoming-events Gift subscriptions can be a bonanza for publishers because they tend to be so profitable.  But this source can be tricky, too.  May is not too early to plan your strategy for the holiday season.  This session will kick-start your gift promotion plans.  Learn who should and shouldn’t aggressively sell gift subscriptions, how to avoid costly mistakes, and what strategies are working well.  This… events/EdSeries12-0516.html http://www.mmpa.net:80/events/EdSeries12-0718.html?utm_source=mmpa-web&utm_medium=feed&utm_campaign=upcoming-events We all know the USPS is struggling with a dire financial situation, and it seems every week we hear rumors of what this might mean for our industry. Back by popular demand, Joe Schick, Director of Postal Affairs at Quad Graphics, will answer our questions and explain the USPS issues--in plain English! Joe will discuss what Congress is struggling with, how the consolidation at the USPS (that is… events/EdSeries12-0718.html http://www.mmpa.net:80/events/EdSeries12-1017.html?utm_source=mmpa-web&utm_medium=feed&utm_campaign=upcoming-events Circulation boot camp — maybe one for controlled, one for paid.  Concentrate on the 4-5 things you need to do to run a program.  For paid, it could be projecting your file size, renewal series, basic reports, budget basics. For controlled, it could be organizing your requal campaigns, just understanding basic audit rules, how to organize your files for an audit, preparing a competitive analysis, basic… events/EdSeries12-1017.html