St Croix Press

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Integration and Metrics: Essential Tools for Sales

Get Engaged, Get Invigorated, and  Stay Current at the 2012 MMPA Summit and Expo. Leslie Laredo, president of The Laredo Group says that key aspects of your client relationship include finding the right person to call on, managing expectations, executing the details of a campaign, providing the right media formats, and measuring performance. The demands of sales have changed dramatically and the 2012…

Locally Strong

By Michael Lotti, freelance writer

Q&A with Diane Raaum. Who says that MMPA is just for Minnesotans? Not us, which is why we didn’t hesitate to interview Diane Raaum, publisher of not just one, but three successful magazines in Wisconsin: Coulee Region Women , Coulee Region Women Business & Resource Directory , and The Wedding Magazine . Here’s what she had to say:  Q: Briefly describe your job. What's a typical day like? As a…

Q&A with Publisher Michael Cassidy

By Jim Tarbox

Michael Cassidy is the publisher of the HISTORY channel magazine and Corporate Sales Director at North American Media Group (Minnetonka, Minn.) as well as a part-time professor at St. Thomas University teaching Organizational Behavior. In his spare time he is busy raising his nine children with his wife of 22 years, Shery. Q: How did you get started in the magazine business? I knew I was not a good…

FenderBender Makes an Impact

By Michael Lotti

Q&A with Publisher Jay DeWitt Jay DeWitt is a rarity. He’s a successful publisher—rare enough, to be sure—but he has no formal training in journalism or communications. His magazine, FenderBender, is distributed to thousands of collision repair shop owners throughout the nation. Q: How did you get started in the trade magazine business? FenderBender in particular? In 1998, while working as an…

The ROI of Print

By Craig Gustafson

The tracking capabilities of digital media have ad buyers everywhere endlessly chanting the ROI mantra. However, monetizing digital is elusive and print is still your primary revenue source. How do you stay in business? According to Kathi Simonsen, president of Simonsen Sales and Marketing, “You have to learn how to provide ROI for print, because this is how we make our money.” In her afternoon…