As MMPA continues to grow by reaching out to an ever wider variety of publishing sub-cultures, brand publishing is a significant focal point.
Our regional publishing scene is home to numerous brand publications, some produced directly by brand owners (General Mills, University of Minnesota, Target), some produced by agencies and/or custom publishers on behalf of brands (MSP-C for Delta Air Lines, Touchpoint Media for Blue Cross Blue Shield, Greenspring Media for Lunds & Byerlys, Hanley Wood Marketing for Sherwin-Williams).
This article from FIPP, the international media member organization that has long roots in magazine publishing. Like MMPA, they are shining a more intense spotlight on the high quality content marketing work their member companies produce for world class brands. And, as the article points out, the print channel still has legs.