The Star Tribune appears at your front door, or when you tap your device, but do you know how it is produced? Sure, many of us in publishing, whether content creators or sales and marketing pros, can imagine how the state’s largest daily comes together. But do you know how “the news” is made? How story decisions happen? Have you been to a “news huddle”?
“The Star Tribune welcomes visitors who are curious about how decisions get made. Since the paper operates to shed light on issues of the day, we also want to shed light on our own process,” said Sue Campbell, Features Editor and MMPA Board member. “It’s great to have fellow publishers visit because they ask deeper questions – and this group in particular got a lot of conversation going.
A select group of MMPA members attended a Star Tribune 3:30 pm news huddle on Wednesday March 13. This event was the first in the new MMPA Professional Development Series. MMPA is currently planning more of these events focused on networking and learning for young media professionals. Seated along the back wall of an otherwise-open meeting room, event attendees watched 16 or 17 Strib editors discuss current website traffic and future editorial plans, including the next day’s stories.
“It was a real treat to get a look behind the scenes at the Star Tribune and sit in on the news huddle,” said Laura Burt, Editor & Social Media Manager for BATC-Housing First Minnesota. “Their crew was so generous with their time and answered all of our questions. It was fascinating to learn more about how the organization balances planning the daily stories for the newspaper with the longer lead time needed for the magazine content.”
The news huddle meeting was lead by Suki Dardarian, Sr. Managing Editor and V.P.; and Rene Sanchez, Editor and Senior V.P. of the Star Tribune. Editors of each section (Sports, Nation, Variety, Business, etc.) had a few minutes to share the reporting they were working on. During the huddle, Dardarian and Sanchez would occasionally press for more details, or ask for clarification on the direction of that reporting. Another version of the news huddle takes place each morning. Campbell lead a tour of the Star Tribune editorial offices, for MMPA members attending. Stopping to peer over one designer’s shoulders, attendees watched the Star Tribune’s Josh Jones organize front-page stories using Adobe InDesign publishing software. He explained the production and design-approval process as he showed us how he manipulates content on the page.
Following the educational tour, MMPA members walked next door to Dan Kelly’s pub for refreshments and casual story telling. Star Tribune editors Richard Chin and Chris Hewitt joined the MMPA crew at Dan Kelly’s after the event. “This was one of the first MMPA events I’ve attended,” said Burt, “and it was a great opportunity to meet other industry members in a laid-back environment. Plus, the beer was delicious!”
MMPA members attending: Laura Burt, Sue Campbell, Maria Douglas Reeve, Zac Farber, Suzy Frisch, Zoe Gahan, Glenn Hansen, Steve Hedlund, Sarah Jackson, Rob Johnstone, Tim Morgan, and Hannah Swan.