Design: Branding & Best Practices 

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Aaron Keller

Aaron Keller is a founding partner and the managing principal of Capsule, a brand design agency in Minneapolis. He has lead brand development, strategy, research and naming for more than 15 years, working with brands as large as Jack Daniel's, Target and 3M, and as small as one-person startups. He has written two books on the subjects of logo and package design: Design Matters//Logos and Design Matters//Packaging.

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Keith Gilbert

Keith Gilbert is a design consultant, educator, speaker, and author. His work has taken him throughout North America, Africa, Europe, and Asia. During his 33 years as a consultant, his clients have included Adobe, Apple, Target, Oracle, and the United Nations. He is the author of several popular training courses on LinkedIn Learning, as well as the "Adobe Dimension Classroom in a Book" from Adobe Press.


Fred Beecher

Fred Beecher has been working in User Experience since 1998. In that time he’s seen UX mature from a field struggling to prove its value to one driving an explosion of innovation and economic growth. To help feed the ever-increasing demand this explosion has sparked, Fred designed and implemented the UX apprenticeship program at The Nerdery in Minneapolis, MN, where he also lead the 40+ person design team between 2015 and 2017. Fred also co-chaired the Interaction Design Education Summit in 2016 and 2017. Currently, Fred leads Experience Design Operations for Best Buy.