Content: Multi-Platform Strategy & Resources
At Twin Cities PBS, Colleen Wilson leads development and deployment of products across all digital media platforms. A key focus is TPT’s national digital journalism brands, Next Avenue, which serves adults 50+, and Rewire, for young professionals. Prior to joining TPT, Wilson was at PBS and NPR affiliate KQED in San Francisco where she oversaw digital strategy and co-founded the KQED Lab, a program using a design thinking, prototype-driven process where staff push the limits of innovation. Colleen is a graduate of Smith College.
Jamie Martin is the editor-in-chief of Experience Life, the whole-life health and fitness magazine published by Life Time — Healthy Way of Life that is dedicated to empowering its 3.1 million readers to live their healthiest, happiest lives, most authentic lives. Jamie’s career at the magazine began as an editorial intern in June 2005, after earning her BA in professional journalism from the University of Minnesota. Over the past decade, she has worn many hats, including serving as the senior director of content, then executive editor. She was named editor in chief in January 2016.
Since taking the helm, Jamie has focused on an integrated print and digital content strategy, while continuing the publication's mission to provide realistic, actionable, empowering healthy-living information to the masses. Under Jamie’s leadership, the publication has won numerous regional and national awards for print and digital, including four top FOLIO: Awards in 2018. Jamie is also leading the enterprise content-strategy initiative for Life Time, with the goal of leveraging Experience Life’s expertise in content development to further establish the larger organization as a thought leader in the health-living space.
Mo Perry is the co-founder of Logosphere Storysmiths, a boutique content agency that creates vivid narratives for impactful companies, organizations and leaders. Her writing experience spans the media, publishing and agency worlds, and her work has appeared in publications including The Atlantic, Experience Life, Delta Sky, Minnesota Physician, Mpls-St. Paul Magazine and more. She loves helping Logosphere's clients explore new ways of leveraging media partnerships to reach their target audience with sophisticated, authentic storytelling.
Glenn Hansen created HansenHouse Communication in 2010 to help business professionals tell stories and improve communication. He has created communication plans for large multi-nationals including ExxonMobil, Suzuki Motorcycles, and Sophos, and for a range of small businesses. Never afraid to ask the dumb question, Glenn uses curiosity and journalism skills to create business stories that inform, entertain and educate. Before starting his independent content marketing agency, Glenn lead the advertising and PR departments at Suzuki motorcycles in California. A Minnesota native, Glenn was an editor for Ehlert Publishing in Maple Grove. Now living in Stillwater, Glenn works from a home office or a co-working space in Minneapolis. He usually carries his camera everywhere and adds photography to his writing work whenever possible.
Tom Horgen is a digital editor focusing on content and social strategy across the newsroom. Previously, he was a lifestyle and entertainment editor for the paper. He started his career as a reporter covering the bar and restaurant scene. A lifelong Minnesotan, Horgen lives in St. Paul with his wife and two young children. He only watches children's movies these days (because he has two young children). But one day he hopes to once again watch movies that do not contain cute, talking animals.
Sue Campbell is the managing editor for features at the Star Tribune, overseeing all the fun content: arts & entertainment, lifestyle, home & garden, travel, books and food. She is also the editor of the Star Tribune Magazine, a quarterly that celebrates life in Minnesota. Sue has been a journalist for three decades, having worked at many magazines, the St. Paul Pioneer Press and PBS-Twin Cities, where she was the editorial director for a national digital project, Next Avenue. She took a brief side path into content marketing with MSP-C, serving Fortune 15 clients like McKesson, Optum and 3M before returning to daily journalism. She holds an MFA degree in creative nonfiction writing from the University of Pittsburgh. Sue lives in a swamp-facing house near a lake with her husband, dog and up to three children, depending on who’s home from college.
Allison (Ali) Kaplan is editor-in-chief of Twin Cities Business magazine, leading content development for print, digital, and events. Previously, she served as senior editor of shopping and style for sister publication Mpls.St.Paul Magazine. An authority on retail and the fashion industry, she created her Ali Shops brand and award-winning blog in the dark ages before Instagram. Her ability to zero in on trends and consumer experience with advice and humor has made her a sought-after speaker and helped to build a robust social media following. She hosts a weekly radio program, Shop Girls, on myTalk107.1 and hosts a new TCB podcast about leadership, innovation and entrepreneurship called By All Means. She appears regularly as an on-air expert for television shows including Fox 9 Morning Buzz and Twin Cities Live. Ali started her journalism career as a newspaper reporter. Before joining MSP Communications, she was a columnist and features writer for the St. Paul Pioneer Press.