2019 Excellence Awards Categories

Publication Divisions

*A Note on Circulation Divisions: We ask all publishers — print only, digital only, or digital and print publishers — to analyze their print and/or digital circulation. The circulation division you select should reflect the higher of either the publication’s print circulation or average unique monthly visitors to the publication’s primary website, as last audited or published in your media kit whichever is higher.

GENERAL INTEREST

A general interest publication is defined as any publication that is distributed either free or for cost to the general public, and that covers a variety of subjects or interest areas. This category includes consumer, not-for-profit, and custom-published magazines. 

Circulation categories: Over 60,000 and Under 60,000.

SPECIAL INTEREST

A special interest publication is defined as any publication that is distributed either free or for cost to the general public, but covers a single specific-interest topic, avocation, sport or recreational activity (examples would be cooking, fishing and gardening). This category may include consumer, not-for-profit or custom-published magazines. 

Circulation categories: Over 60,000 and Under 60,000

BUSINESS/TRADE

A business or trade publication is defined as any publication distributed either free or for cost to business people or to participants in a specific trade or industry. Business magazines may be available to the general public while trade magazines generally are not.

Circulation categories: Over 30,000 and Under 30,000.

ASSOCIATION/EDUCATION

An association publication is defined as any professional or association publication written on behalf of (custom pub or company owned title) whose content and purpose is to further the mission, membership, and/or enrollment of the educational institution or association.

An education publication is defined as any publication which is produced by or on behalf of a educational organization with its audience and circulation aimed at students, faculty, allied educational professionals. Publications produced by colleges and universities that cover general happenings at those institutions and/or activities performed by their students and/or alumni belong in this category.

Note: MMPA reserves the right to change or disqualify the category of which an entrant is entered. Circulation categories refer to the circulation of your magazine — not the membership of your association. MMPA reserves the right to adjust category inclusions depending on the number of entries.