Learn real life solutions for creating effective video, writing headlines that work, finding the best web writers, learning how to promote you as a writer, launching great blogs and more.

Aileen Gallagher majored in newspaper at Syracuse University and graduated just in time to see the tech bubble burst. She has been an online editor for much of her career and joined NYMag.com in 2006, participating in the site’s ambitious re-launch.

Why an advertisers should buy Internet advertising from a magazine IN ADDITION to, rather than as an alternative to, advertising in the magazine; and basic principles of Internet Advertising.

Daniel Ambrose is Managing Partner, of ambro.com, which provides sophisticated strategy consulting and Advertising Sales Training to advertising driven media clients in the U.S. and abroad. Starting with the founding of About.com and iVillage in 1995, ambro.com has worked with hundreds of clients to help accelerate advertising revenue growth. We work with the management of media companies to customize training to precisely serve the needs of sales staffs selling local or national media; Internet, television or print.

To help print clients who are working to build their online sales, Ambrose developed the Hybrid Media sales approach that helps magazines sales people sell Internet advertising WITH rather than instead of print.

In late 2008, Ambrose’s popularity and experience lead Media Industry Newsletter to partner with him to publish the Internet Sales Guidebook: Selling, Managing and Marketing Web 3.0 Media Brands.

Ambrose is especially known among clients for being able earn the respect of even the most hard-bitten experienced sales staffs, helping them to learn new approaches to increase success. Ambrose’s approach works well for a broad range of sales people because it’s not about developing an overpowering personality—like some trainers—but about using the principles of human interaction and persuasion to get the client to open up, talk, listen, and buy.

In addition to consulting and training Ambrose serves on the Boards of Directors of Guard Publishing Co., a privately held newspaper publisher, as well as the advisory boards of Pando.com which provides a peer-to-peer Internet video distribution service and Godengo, a provider of a complete suite of content management and publishing services for magazines via the software-as-a-services (or cloud computing) business model.

Has your customer base and database content changed in the last two years? Do you have more sources than ever on your data files? Do you feel like you have the data management process structured to meet the changing world of data? If not, this session is for you.

If you are now dealing with subscriber files, newsletter readers, web traffic, webinar or conference attendees, bookstore customers and more, how do you manage the various lists and keep the ability to monitor, analyze and segment the details? This session will help you build a road map to organize the data you have, clean old data and append/profile moving forward. It will teach you what you can do to build your database and set a plan going forward to maintain and monetize it.

Paul Kolars is a partner in TriMax Direct, LLC -www.trimaxdirect.com, a St. Paul based list brokerage and management firm specializing in all aspects of data acquisition, cleansing and enhancement—as well as providing various fulfillment services to the publishing industry. TriMax Direct helps companies meet their sales goals by researching and acquiring targeted data lists—as well as cleaning and/or appending information to internal customer databases to give better insight and provide strategic tactics in order to leverage your valuable resource.

The partners of TriMax Direct all have 30 plus years experience in multiple aspects of publishing services. Our goal is to help companies make more sales via sound and strategic data and marketing decisions while providing customer focused services in order to achieve this.

Get inspired, get educated and get motivated in this panel session. Matthew and Bryan will share information on effective type treatments, getting great photography on a budget, designing impactful info graphics and more. This session is designed to be educational for graphic designers and art directors working on consumer, b2b and association publications.

Bryan Nanista earned a BFA in Graphic Design from the University of Oregon with additional study in photography. After his formal education he pursued a career in newspaper design. As Art Director of a series of community newspapers in the Twin Cities, Bryan’s fresh ideas and unique lens gained national esteem and led to a number of SND awards. After several years of newspaper design including a number of redesigns, Bryan left the world of black and white to lead the artistic team at Tiger Oaks Publications where he directs the artistic vision behind seven publications including Metro Magazine.

Matthew Bates is the Design Director for Backpacker magazine and Backpacker.com in Boulder, Colorado. During his time with Backpacker, the magazine has won numerous honors including the Society of Publication Designers Silver Medal and the 2008 National Magazine Award for General Excellence. Prior to Backpacker, Matthew worked for a wide variety of magazines and publishers in New York City, including Travel & Leisure Golf, This Old House, Life, Saveur, and W.

Tackle the nitty gritty problems of working online, including how to organize your existing staff, learning Google analytics, copyright issues, SEO, how to build successful e-newsletters to extend your brand and build community for your site, and much more. Bring your questions, these will be interactive sessions!

Aileen Gallagher majored in newspaper at Syracuse University and graduated just in time to see the tech bubble burst. She has been an online editor for much of her career and joined NYMag.com in 2006, participating in the site’s ambitious re-launch.

• Audience size, and measurements
• IAB Standard advertising units
• Ad Serving Systems
• Rich Media and Video
• Key Glossary terms

Daniel Ambrose is Managing Partner, of ambro.com, which provides sophisticated strategy consulting and Advertising Sales Training to advertising driven media clients in the U.S. and abroad. Starting with the founding of About.com and iVillage in 1995, ambro.com has worked with hundreds of clients to help accelerate advertising revenue growth. We work with the management of media companies to customize training to precisely serve the needs of sales staffs selling local or national media; Internet, television or print.

To help print clients who are working to build their online sales, Ambrose developed the Hybrid Media sales approach that helps magazines sales people sell Internet advertising WITH rather than instead of print.

In late 2008, Ambrose’s popularity and experience lead Media Industry Newsletter to partner with him to publish the Internet Sales Guidebook: Selling, Managing and Marketing Web 3.0 Media Brands.

Ambrose is especially known among clients for being able earn the respect of even the most hard-bitten experienced sales staffs, helping them to learn new approaches to increase success. Ambrose’s approach works well for a broad range of sales people because it’s not about developing an overpowering personality—like some trainers—but about using the principles of human interaction and persuasion to get the client to open up, talk, listen, and buy.

In addition to consulting and training Ambrose serves on the Boards of Directors of Guard Publishing Co., a privately held newspaper publisher, as well as the advisory boards of Pando.com which provides a peer-to-peer Internet video distribution service and Godengo, a provider of a complete suite of content management and publishing services for magazines via the software-as-a-services (or cloud computing) business model.

Whether Consumer or B2B, everyone needs to cut expenses and increase revenue. This “no bull” session will give you a comprehensive list of objectives, resources, ideas and failures experienced by both of these veterans in the publishing environment. This fast paced session will insure you walk away with at least four or five ideas you haven’t tried before.

Aileen Hough has been a Circulation Manager for CSC Publishing, a trade magazine publisher for 18 years. Previous publishing experience includes production and sales & marketing. She currently works on traditional print, E-newsletters, Webinars and Digital. Aileen is on the MMPA Board of Directors, a Circulation Roundtable Facilitator and member of Summit & Expo and Communications Committees.

Liz Bredeson has been with Meredith Corporation since 1995. She has been a Consumer Marketing Director for several titles at Meredith. Liz is currently involved in expanding the scope and usage of Meredith’s in-house database. For the past year, she has enjoyed the challenge of developing a workplace wiki for the Consumer Marketing Department.

Get inspired, get educated and get motivated in this panel session. Matthew and Bryan will share information on effective type treatments, getting great photography on a budget, designing impactful info graphics and more. This session is designed to be educational for graphic designers and art directors working on consumer, b2b and association publications.

Bryan Nanista earned a BFA in Graphic Design from the University of Oregon with additional study in photography. After his formal education he pursued a career in newspaper design. As Art Director of a series of community newspapers in the Twin Cities, Bryan’s fresh ideas and unique lens gained national esteem and led to a number of SND awards. After several years of newspaper design including a number of redesigns, Bryan left the world of black and white to lead the artistic team at Tiger Oaks Publications where he directs the artistic vision behind seven publications including Metro Magazine.

Matthew Bates is the Design Director for Backpacker magazine and Backpacker.com in Boulder, Colorado. During his time with Backpacker, the magazine has won numerous honors including the Society of Publication Designers Silver Medal and the 2008 National Magazine Award for General Excellence. Prior to Backpacker, Matthew worked for a wide variety of magazines and publishers in New York City, including Travel & Leisure Golf, This Old House, Life, Saveur, and W.

Hear from journalists who have kept—or created—their jobs with the help of social media. How to build a community that sticks around (and hopefully pays the bills) no matter what the platform.

David Brauer authors Braublog and is MinnPost’s local media reporter. He’s covered media and politics as a writer and editor since 1983 for City Pages, the Southwest/Downtown Journal, KFAN and KSTP-AM, Mpls.St.Paul, Minnesota Monthly, Law & Politics, the Business Journal, KARE11 and national outlets. Follow him on Twitter @dbrauer or www.facebook.com/dbrauer.

Tom Elko is a journalist and new media veteran who has been covering Minnesota for the past five years. As News Director of BringMeTheNews, he focuses on ensuring the highest-quality news and information available is distributed as widely as possible.

Jason DeRusha, Emmy Award-winning reporter for WCCO-TV, has become a sought-after expert on the intersection of social media and journalism, with one blogger naming him one of the Top 20 Minnesota Social Media Innovators.

• Preparing for a call; what you need and need to know.
• Research and Information sources.
• Managing a sales call.

Daniel Ambrose is Managing Partner, of ambro.com, which provides sophisticated strategy consulting and Advertising Sales Training to advertising driven media clients in the U.S. and abroad. Starting with the founding of About.com and iVillage in 1995, ambro.com has worked with hundreds of clients to help accelerate advertising revenue growth. We work with the management of media companies to customize training to precisely serve the needs of sales staffs selling local or national media; Internet, television or print.

To help print clients who are working to build their online sales, Ambrose developed the Hybrid Media sales approach that helps magazines sales people sell Internet advertising WITH rather than instead of print.

In late 2008, Ambrose’s popularity and experience lead Media Industry Newsletter to partner with him to publish the Internet Sales Guidebook: Selling, Managing and Marketing Web 3.0 Media Brands.

Ambrose is especially known among clients for being able earn the respect of even the most hard-bitten experienced sales staffs, helping them to learn new approaches to increase success. Ambrose’s approach works well for a broad range of sales people because it’s not about developing an overpowering personality—like some trainers—but about using the principles of human interaction and persuasion to get the client to open up, talk, listen, and buy.

In addition to consulting and training Ambrose serves on the Boards of Directors of Guard Publishing Co., a privately held newspaper publisher, as well as the advisory boards of Pando.com which provides a peer-to-peer Internet video distribution service and Godengo, a provider of a complete suite of content management and publishing services for magazines via the software-as-a-services (or cloud computing) business model.

Circulators are being asked to think beyond just print magazines. Whether your company has developed new revenue streams beyond a print magazine, the new economy is expanding our “publishing” world. One of the first questions that come to mind in this transition is: who owns the brand? How is data used? How is content driven?

MMPA favorites, Hervey and Rebecca will help you plot through the changing world of circulation and audiences to help lay the course you, your staff and department as a whole can take to handle the new pressures and demands. You have new powers. It’s time to step into the leadership void.

Hervey Evans is a publishing consultant with over 25 years of publishing and consulting experience. While General Manager of Cricket Magazine, he started Ladybug magazine. Clients include Science & Spirit, The Tracking Way, Sunday/Monday Woman, Adoptive Families Magazine, Experience Life Magazine, Ball Publishing, Advancing Suicide Prevention Magazine, among others. Hervey specializes in magazine start-ups and developing and implementing growth strategies for publishing companies. Hervey is a graduate of Duke University and holds an MBA from The University of North Carolina at Chapel Hill. He serves as the Vice-Chair of the Board of the Outward Bound Wilderness Schools and is on the board of the Minnesota Magazine and Publications Association. He has served as the Chairman of the Board of The Voyageur Outward Bound School in Minnesota and on the board of Outward Bound USA.

Rebecca Sterner has been a publishing consultant for 22 years. She has worked on farm magazines during the agricultural crisis in the 1980s, travel magazines after 9/11 and RV magazines when gas prices peaked in 2008. Her career has included stints as a reporter, production manager, circulation director, ad sales manager and acting president of Utne Reader.

The jump from paper to pixel can seem daunting. Chuck and Rett will describe how they were able to transcend their design skills, and ultimately their careers, beyond the constraints of any given medium.

Chuck Hermes is the Chief Experience Officer (CXO) at Clockwork. Prior to leading the experience design efforts at Clockwork, he has done everything from designing album covers for Prince to contributing original artwork to the European MTV Awards book, to developing beautiful, friendly interfaces for ugly, mean web applications.

Rett Martin is a Creative Director at Clockwork. With a degree in Graphic Design, he enjoys everything from identity work to some light HTML and CSS. Over the years he’s launched a few personal projects including BusTales.com, a site for sharing bus stories, and Brew52.com, an online beer festival.

We all know that the recession and secular changes in the media landscape have done to our business. But there are all kinds of opportunity for so-called old media in this new world.

David Carr writes the Media Equation column for the New York Times business page, blogs at Media Decoder, and writes for the culture section. Carr is a native of Hopkins, Minnesota.

• Alternative advertising programs:
    - Email
    - Sponsorships; Content Sections, Mini-sites, Webinars, Free downloads, Social Media
• Example RFPs
• How to handle common objections

Daniel Ambrose is Managing Partner, of ambro.com, which provides sophisticated strategy consulting and Advertising Sales Training to advertising driven media clients in the U.S. and abroad. Starting with the founding of About.com and iVillage in 1995, ambro.com has worked with hundreds of clients to help accelerate advertising revenue growth. We work with the management of media companies to customize training to precisely serve the needs of sales staffs selling local or national media; Internet, television or print.

To help print clients who are working to build their online sales, Ambrose developed the Hybrid Media sales approach that helps magazines sales people sell Internet advertising WITH rather than instead of print.

In late 2008, Ambrose’s popularity and experience lead Media Industry Newsletter to partner with him to publish the Internet Sales Guidebook: Selling, Managing and Marketing Web 3.0 Media Brands.

Ambrose is especially known among clients for being able earn the respect of even the most hard-bitten experienced sales staffs, helping them to learn new approaches to increase success. Ambrose’s approach works well for a broad range of sales people because it’s not about developing an overpowering personality—like some trainers—but about using the principles of human interaction and persuasion to get the client to open up, talk, listen, and buy.

In addition to consulting and training Ambrose serves on the Boards of Directors of Guard Publishing Co., a privately held newspaper publisher, as well as the advisory boards of Pando.com which provides a peer-to-peer Internet video distribution service and Godengo, a provider of a complete suite of content management and publishing services for magazines via the software-as-a-services (or cloud computing) business model.

What does audience development have to do with social media? Well, too much to answer here. Here’s the deal: Social media needs to go from something you should be doing or should be doing better to something you just do. We’ll tell you why, how, what’s next, and why Twitter isn’t really that stupid. You’ll have some fun in this session with content marketing expert Joe Pulizzi, author of Get Content Get Customers.

Joe Pulizzi is a leading author, speaker and strategist for content marketing. Joe, founder of client-vendor matching site www.junta42.com, is co-author of the highly praised book Get Content Get Customers (McGraw-Hill), recognized as THE handbook for content marketing.

Awarded “Custom Media Innovator of the Year” by American Business Media and voted Who’s Who in Media Business by BtoB Magazine, Joe travels around North America and Europe talking to marketers and business owners about how they are indeed publishers, and what they need to do about it.

Joe writes one of the most popular content marketing blogs in the world at http://blog.junta42.com/.

The jump from paper to pixel can seem daunting. Chuck and Rett will describe how they were able to transcend their design skills, and ultimately their careers, beyond the constraints of any given medium.

Chuck Hermes is the Chief Experience Officer (CXO) at Clockwork. Prior to leading the experience design efforts at Clockwork, he has done everything from designing album covers for Prince to contributing original artwork to the European MTV Awards book, to developing beautiful, friendly interfaces for ugly, mean web applications.

Rett Martin is a Creative Director at Clockwork. With a degree in Graphic Design, he enjoys everything from identity work to some light HTML and CSS. Over the years he’s launched a few personal projects including BusTales.com, a site for sharing bus stories, and Brew52.com, an online beer festival.