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Laredo Returns to Summit

Leslie LaredoLeslie Laredo hit a home run with ad sales folks last year when she introduced us to her "Essentials of Digital Media." Her sessions were jam packed with career enhancing intelligence related to digital sales, IAB options and requirements and revenue maximizing techniques.

Leslie returns April 26th with her next program - "Beyond the Banner."

This new program reflects the fact that all publishers are selling a different mix of digital assets, from e-mail, sponsored content and whitepapers to events, research and native advertising. "Beyond the Banner" will provide useful tips and techniques that will help all levels of a publisher's advertising sales staff improve their skills.

Sessions will be focused to help the sales team fully understand everything they have at their disposal to sell; how to package, price and present those multiple assets; how to integrate and strategically align all ad options into programs that achieve measureable results; and how to make sure the best value proposition is front and center when presenting to buyers.

No need to travel to New York, Chicago or Los Angeles for top-notch ad sales training when it's available right here in Minneapolis with Laredo's "Academy of Digital Media."

Click here for more details on this full day program, including registration information.