St Croix Press
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Content & Design Track

10:10 – 11:20 am

Panel: More Channels Than Ever – Making It All Work Seamlessly

It's a continually evolving process to present great content across all media channels, and to do so profitably.  Four top MMPA editors explore what they are doing to seize new opportunities with print, website, email, social media and events. Andrew Putz, Former editor of Minnesota Monthly and current editor of MinnPost, moderates the discussion.

Monica Moses

Monica Moses is content director for the American Craft Council, where she’s worked since 2010. She’s also editor in chief of American Craft magazine, named the best nonprofit magazine in the nation three out of the last four years by Folio, besting National Geographic Traveler and AARP, among others. In previous roles, she was executive director for product innovation at the Star Tribune and a faculty member at the Poynter Institute, the world’s premiere training facility for mid-career journalists, in Florida. Moses directed the award-winning, top-to- bottom 2005 redesign of the Star Tribune and helped birth vita.mn, an innovative Twin Cities social media-tabloid- events brand. Moses has won more than 100 journalism awards and served as a juror for the Pulitzer Prize. She received her BA in English at St. Olaf College, and has Masters degrees in journalism from the University of Minnesota and in human development (transformational leadership) from St. Mary’s University of Minnesota. She’s lived all over the country – from Alaska to Arkansas to New York (twice), but has called Minnesota home for 15 year

Rebecca Post

Rebecca Post is the editorial director at International Fabrics Association International, where she oversees the content development of several trade magazines that specialize in industrial textiles. She has worked as an editor and writer for numerous organizations, including newspapers and book publishers. She has held leadership roles at Hazelden Publishing, Search Institute, Gentle Path Press and Fieldstone Alliance. Her content expertise includes healthcare, education, youth prevention, mental health, nonprofit management and local government.

Sue Campbell

Sue Campbell oversees digital and print features content for all Star Tribune platforms, leading the teams that cover lifestyle, arts and entertainment, home, travel and food. She is also the editor of the new Star Tribune Magazine. She holds an MFA in creative nonfiction and began her career as a magazine writer and editor. She then spent 20 years at St. Paul’s Pioneer Press, starting out as the entertainment editor and ending up leading the newsroom’s crime, courts, communities and politics teams. She left to become an editorial director at MSP as the company launched its digital content marketing efforts. Two years later, she became editorial and content director for the national PBS project, Next Avenue, developed at TPT. She returned to newspapers two years ago, lured by reinventing daily journalism in the digital age. Sue believes in putting the audience first and in storytelling that informs (through great reporting) and inspires (through great writing)

Stephen Regenold

Stephen Regenold is the founder of GearJunkie.com and serves as Editor-In-Chief of the publication. He is a journalist and a former writer for the New York Times. Regenold lives in Minneapolis with his wife, Tara, and their five children. GearJunkie was launched in 2002 and is today a top publication covering outdoor adventure and gear. It reaches millions of readers a month via a blog, videos, and content syndicated to a national audience online (GearJunkie.com) and in print via a network of daily newspapers. 


11:20 am – 12:20 pm

Panel:  Mining Intelligence for Content Strategy

Publishers have more resources than ever to understand what their audiences say they want, what they are actually reading, and what they are saying about what they’re reading.  There’s no shortage of opportunity to shape your content strategy using a variety of research and social media intelligence tools.  And matching the right tool to its appropriate task is both art and science.

Three content intelligence experts share their expertise and point-of-view on how publishers can identify audience growth opportunities and increase audience engagement.

Patrick Furey

Leader and early innovator in the development and application of social and content intelligence as a discipline. We are pioneering the use of new technologies (AI, Text Analytics, Machine Learning) and using advanced data mining to better understand the organic voice of the consumer

Founder of Consumersphere, a Social Intelligence Incubator.  Former President/CEO: Euro RSCG Integrated, Dallas.  Former President: Rapp, Minneapolis.  Senior Management Leadership at:  Doner, Saatchi & Saatchi, NY

Companies Impacted:  J&J, 3M, Medtronic, Dreamworks, General Mills, Harvard Medical School, HBO, Univision, Netflix TV

Steve Blom

Steve is Director of Sales & Marketing, Readex Research, Inc.  Steve joined Readex in 1987 as a project director.  Since 1990 he has been selling and supporting research services for associations and publications to help them improve their profitability and gain insights.  He earned his degree from the University of Wisconsin at Eau Claire.

Susan Moeller

Susan Moeller is the Senior Marketing Manager at BuzzSumo where she focuses on teaching marketers and publishers to leverage data for better content. She is a co-founder of the Women In Content Marketing Facebook group and lives in New Jersey with her husband and two teenagers. She's an avid reader, a knitter, and a growing fan of Rugby. 

Panel will be moderated by Jeff Nowak,  CEO/Content Officer of Rocket Man Digital


1:40 pm – 2:40 pm

Panel:  How to Achieve Multimedia Design Integrity

When designing for multiple media formats, where does one begin?  Print demands are different than digital.  Desktop demands are different than mobile.  And how about graphic options – photos, illustrations, infographics, video and typefaces?  Vertical or horizontal?

Three accomplished experts discuss how they maintain design integrity across multiple platforms and  share several examples of their work.

Mike Kooiman

Mike brings more than 15 years of experience in graphic design to MSP-C. His expertise bridges the gap between traditional design and interactive content, helping to produce high-quality, innovative solutions for a variety of Fortune 500 companies and other clients.

At MSP-C, he specializes in digital design forms, including the strategic planning and execution of motion graphics and video, data visualization, web/HTML and email design. He keeps his finger on the pulse of the content marketing industry, and stays up-to-date on best practices for user experience and interactive enhancement.

Mike received a degree in publication design from the University of Minnesota, and a degree in graphic design and illustration from the Minneapolis College of Art and Design.

Derek Simmons

Derek Simmons is the Chief Creative Officer and a vice president at the Minneapolis Star Tribune, where he works with stakeholders across the company to develop innovative ways of showcasing journalism and attracting commercial support across platforms. In the newsroom, he manages a team of 60 people in digital and print design, photography, multimedia, graphics and technology.

Since returning to the Star Tribune from the Los Angeles Times in 2013, Derek's visuals teams have won more awards than at any point in the company's history, including an unprecedented four consecutive years in the Top 10 at the Society for News Design's international Creative Competition. In Los Angeles and Minneapolis, he has helped lead award-winning print and digital redesigns, and he has helped create and launch products on platforms of all kinds.

Derek and his wife, Sheri, live in Woodbury with sons Jackson and Teegan, and their Goldendoodle, Jordy. He is also the Director of the Board and a coach for East Ridge Athletic Association's basketball program and a proud part-owner of the Green Bay Packers.

Kathy Mrozek

Kathy Kassera Mrozek is the founder and creative director of Windmill Design, a Minneapolis-based organization that has increased the success of marketing and communications professionals and their organizations for more than 12 years through effective websites, digital marketing, and offline marketing collateral. Windmill focuses primarily on a clientele within the publishing, business-to-business, engineering/manufacturing and nonprofit/government sectors. Kathy graduated from the University of Wisconsin-Madison with a bachelor's degree in Fine Arts/Graphic Design, has taught design classes at Devry University, and is active in the local entrepreneur community through EO Minnesota. A lifelong learner, coach and listener, Kathy works with with a strategic and process-driven approach, combining real-world data and a focus on the end user.  

Panel will be moderated by Tammy Galvin, Editorial Director, Greenspring Media.


2:50 – 3:50 pm

Panel: Is Video For You?  A Discussion and 3 Case Studies

In 2017 there was much talk in big media circles about the “pivot to video”, as in everyone is moving headlong into video content development – what about you.  There surely has been growth in video as part of the storytelling media mix.  But the “pivot” to pure volumes of video may have been overstated.  Instead, we’d like to believe that the video work by our local panelists represents the kind of high quality output that seriously complements their multi-media strategies.  Glenn Hansen of HansenHouse Communication is the moderator.

Deborah Carver

With a background in B2B publishing, analytics and search engine optimization, Deborah delivers critical insight to MSP’s data-driven approach to client digital content projects. Her experience includes creation of enterprise-level healthcare, wellness and B2B digital content strategies, overseeing everything from editorial and activation calendars to SEO analysis and implementations and performance reports.

Deborah is passionate about connecting top-quality content with digital innovation in creation and distribution, as well as creating measurement strategies that bond content performance to business objectives for clients.

Deborah attended New York University, where she earned a degree in English literature, before getting a master’s degree in mass communication from the University of Minnesota.

Jim Kopp

Jim is the EVP & GM of Digital Business at TN Marketing. In addition, Jim leads the Video Content Production team. Since joining TN Marketing, Jim has been the leader of new business development, strategies and the launch and growth of TN Marketing’s Digital Business.

Jim has over 35 years leadership and entrepreneurial experience. Previously, Jim was both a founder and CEO of several companies.  He also serves as a Board Member at several local companies and non-profit organizations.

TN Marketing is a cloud-based video streaming subscription service with a global footprint. Communities are oriented around on how-to video instruction and serving life-long hobbyists members in over 150 countries.  Nearly 100% of our 20,000 video segments are owned by and are exclusive to TN Marketing and delivered to our community sites through desktop and mobile devices.  Content engagement with our community sites is driven by search, social, and email membership activities.  TN Marketing is located in Wayzata MN.

Jamie Martin

Jamie Martin is the editor in chief of Experience Life, the award-winning health and fitness magazine dedicated to empowering its 3.5 million readers to live their healthiest, happiest lives. Jamie’s tenure at the magazine began as an editorial intern in June 2005, after earning her BA in professional journalism from the University of Minnesota. Over the past 12 years, she has worn many hats, serving as the digital director, senior director of content, and executive editor, before being named editor in chief in January 2016.

A lifelong healthy-living enthusiast, Jamie’s love of fitness began with Jane Fonda and Kathy Smith aerobics videos in her parents’ living room, and has evolved to include running, strength training, and yoga, including a certification in prenatal yoga instruction. She is passionate about supporting women and their families through pregnancy and beyond with movement and education. She is also an advocate for Minnesota newborn screening legislation to include rare genetic disorders like Krabbe Disease, which took the life of her 18-month-old nephew in November 2014.

She lives in the Twin Cities with her husband and their two daughters. Together they enjoy gardening, exploring, and spending time on Minnesota’s beautiful lakes whenever they get the chance.