St Croix Press
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Engagement Track


Designer & Brand Strategist –


Founder and Editor –


Founder –


Founder – GetHealthyU &

Join these four founding editors and hear how they have succeeded in launching, growing and continually adapting their digital media businesses.  What's worked, and what will they never,
ever do again.  A lively panel discussion followed by Q & A.

These local digital-only publishers share their stories with Allison Kaplan, Senior Editor at Mpls.St.Paul Magazine and owner of her own blog at

Engagement is a term thrown around pretty loosely when it comes to defining the value proposition for digital content.  Each of our session panelists have responsibility for ensuring and measuring engagement at their respective digital publications, and their recipes for success reflect different business models.

Join Jeff Nowak, CEO and Chief Content Officer at Rocket Man Digital, as he helps draw out engagement best practices from our panel of experts.

Onsite registration will be available.

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