For writers and editors with madly multiplying responsibilities, the 2017 Summit Content Track covers current issues on creating targeted content, in print and online, and putting it to work. Four sessions are designed to hone your editorial expertise:
Session 1 will update you on key legal issues, especially copyright laws and intellectual property concerns. Get immediate answers from Media Law Attorney Mark Anfinson.
Session 2 dissects digital publishing strategies, with tips from four online entrepreneurs.
Session 3 mines SEO for editors and data-driven performance.
Session 4 takes you from data to content creation to Content Intelligence - and then to measurement of results.
Join your fellow writers and editors—and designers, marketers and sales professionals—and spend the day creating new editorial energy on the job.