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Summit Success

At the well-attended MMPA 2015 Summit & Expo on May 15, attendees learned about everything from social media to sales strategies. There was something for everyone in this year’s theme, “Vision + Innovation,” with sessions on using audience data creatively, developing strategies for LinkedIn use, troubleshooting InDesign, and more.

Sponsors showed off their latest innovations, too, showing how both technology advancements and good old-fashioned relationships can help move our industry forward. Sponsorship chair Jared Pfeifer noted, “I have been going to the MMPA Summit for more than a decade, and I heard more positive feedback from the participating sponsors this year than I have in a long time. Having the opportunity for sponsors to take one to two minutes to introduce themselves and give a brief introduction during the luncheon was a great way to provide more exposure and also to give those in attendance a better understanding of what each company has to offer.”

This issue of FinePrint includes highlights from many of the sessions. Whether you want to catch up on sessions you missed or you weren’t able to attend the Summit this year, you’ll want to check out the FinePrint coverage.

Hitting a Homerun with Social Media

Reinventing the Publishing Landscape

Making Design More Efficient

Suddenly the Room Started to Buzz

Long-term Subscriber Value and Success

Media Events Bring Magazine Pages to Life

Make Digital Publications Work for You

Corrected business description for Readex Research

This is the correct description that should have appeared in the 2015 Summit & Expo program.