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2012 Summit & Expo Design Track

Keith Gilbert: design for iPad, creating a tablet app, and Muse for web design.

The design track for the 2012 MMPA Summit and Expo features a collection of topics that deal with designing for today’s most captivating electronic media, offering best practices and techniques for interactive design.

Three of the track’s sessions are led by Adobe-certified trainer, Keith Gilbert, of Gilbert Consulting in St. Paul.

“Best Practices for iPad Publication Design” discusses the differences between designing for print and designing for a tablet.  According to Gilbert, tablet screens present a whole new array of challenges and benefits. Among the topics  will be: taking advantage of the dual orientation of the tablet screen, setting readable typeface and size parameters, table of contents strategies, color gamut limitations, navigation cues, and engaging the reader.

The goal of interactivity and rich media is to keep readers engaged you’re your publication for longer periods of time. “Adding Interactivity and Media to Adobe DPS Publication” shows you how to use InDesign and the Digital Publishing Suite to create entertaining apps that keep your readers coming back for more, including incorporating interactive buttons, three ways to include animation, optimizing video for tablets, and using multi-state objects.

Have you ever wished that you could design for the web with the same type of control that you have in InDesign? Adobe Muse is that tool, and the basics of using it will be the topic for Gilbert’s last session, “Adobe Muse.” Gilbert says that anyone familiar with InDesign can can learn this tool to quickly design web sites without writing any code. During the session, Gilbert will build a functioning web site from scratch.

For the final session, design and editorial tracks converge for a panel discussion entitled “Creating Content That Sticks: Engaging Audience with the Best Package Possible.” Jayne Haugen Olson, editor-in-chief of Delta Sky magazine leads a lively panel discussion that looks at the chicken-and-egg debate of editors and art directors working together to package content.

Registration for MMPA’s 2012 Summit & Expo is currently open. Register today for the best rates.