FinePrint February 25, 2011

Welcome to the new FinePrint format!

Since the first of the year, we have worked on changes designed to bring FinePrint and the MMPA web site together as a cohesive and dynamic platform for communication. We are very excited to implement the changes, which fully incorporate FinePrint into the site. Please allow me to give you the nickel tour.

The note you are reading can be seen only when you navigate to the specific FinePrint issue page. In this case, you can see it at the top of the column to the left, "FinePrint February2 2011." Click that link and you will get this page.

Below this message are the articles included in this issue of FinePrint. Their headlines also appear in the column to the left, under the issue title. Clicking on any specific headline brings you to the full text of that article. The column of links to the left allows you to navigate through the issue without having to continually return to the main issue page.

As you explore the site, you will see that the FinePrint articles also appear in the communities, and possibly even on the home page. For your convenience, each issue will be grouped as an edition on the Newsletter page, while at the same time the content can be filtered topically by accessing the communities pages.

You will continue to receive an email cue when new editions are released. We hope that you find the new format easy to access and read.

Craig Gustafson
communications committee co-chair


Education Series Kickoff

2011 Education Series Kickoff The first MMPA Education Series seminar, entitled "The Design E-volution: Print > Online > Mobile > ?," takes place from 8:30 a.m. to 10 a.m. March 10 at the Minneapolis College of Art and Design. READ MORE

MagazineRadar Launches Sales Research Tool

In January, MagazineRadar launched  “Perfect Pitch,” a new benefit for subscribers to its web-based ad sales information service. Based on the company’s database of ad-buying history in the publishing market, Perfect Pitch employs an algorithm to provide the buying patterns for a given brand, including recommendations for when to pitch, what to offer and how much to charge. The research tool…

Minnesota Monthly’s Recipe for Success

  A brief look at MMPA’s First Magazine of the Year by Terry Monahan What makes a magazine the best?  From its beginnings in 1967 as a program guide for the brand-new Minnesota Public Radio, to its recognition last November as the MMPA’s first Magazine of the Year, Minnesota Monthly has declined to sit on its laurels. “We keep thinking about how to do this better,” says senior editor Tim…

Summit & Expo

2011 Summit and Expo Complete information is now available online for MMPA's 2011 Summit and Expo, From Gutenberg to Google, April 28 at Earle Brown Heritage Center in Brooklyn Center, Minn. Preview the complete agenda for all tracks, including seminar briefs and speaker bios, and registration information on the event page at READ MORE