FinePrint February 2011

FinePrint February 2011

In this issue:

Roundtables Evolve in 2011

MMPA Education Series to reflect blurring job descriptions in media

It’s a new year and a new dawn for the MMPA roundtable series.

For starters, the series takes on a new name as it repositions itself away from genre-specific topics and audiences. The MMPA Education Series won’t entirely abandon a singular focus for some events. However, the rapidly changing media landscape, new technologies, and changing workplace and consumer expectations find our focus being turned away from specifics to a wider view. Editors don’t just edit, designers don’t just design, and artists and graphics folks are similarly seeing their jobs and responsibilities morph into something new.

Education Series events still will offer plenty of opportunity for discussion and the general give-and-take they previously did. But they also will employ a “presentation” format, with experts and thought leaders sharing their best ideas and offering best practices that will cover the gamut of interests.

With the industry-wide emphasis on “going digital,” and that also being the theme of this year’s Summit and Expo in April, our MMPA Education Series events will take on a decided e-presence.  The details are still coming together, but the first sessions will be presented in March:


The Design E-volution: Print > Online > Mobile > ?

8:30 -10 am

Presenter: Ivan Stegic, president, Ten Seven Interactive. This will be our debut presentation at the Minneapolis College of Art and Design (2501 Stevens Ave. S., Minneapolis;  parking info and map )


Mobile Technologies

8:30-10 am (Location TBD)

A spotlight on mobile platforms and the “new” user experience. This talk will center on what mobile is, what options are out there, considerations regarding implementation and feedback regarding experience. Presenters will include Michael Schlotfeldt, president and chief Internet marketing specialist at Plaudit Design, and Michael Graves, vice president-technology at North American Media Group.

Other exciting topics are in the works. We’ll keep you posted as they are finalized.

As the old Chinese expression has it: “May you live in interesting times.” With a roiling and ever-changing landscape, we in the publishing biz certainly have entered those times. Exciting changes are ahead, and we hope to keep the discussion equally “interesting” as we all enjoy the ride.

MMPA Summit & Expo: From Gutenberg to Google

Magazines: The Next Generations

Thursday, April 28th at Earle Brown Center in Brooklyn Center

Track spotlight — Editorial

Get your geek on with Al Tompkins of the Poynter Institute at the 2011 MMPA Summit & Expo: From Gutenberg to Google on April 28. His first session, Get Your Geek On, will cover the most nerdy invention of all time: the Internet. Tompkins will provide cool tools for connecting with the audience, gathering stories and venturing to digital realms where no editor has gone before.

In his second session, The 10 Commandments of Video, editors will learn to express their words visually via framing, motion, transitions and sequences. Specific instructions will equip editors with the skills they need to leave the session as film directors.

Tompkins’ third session, The 10 Laws of Interactive Storytelling, will demonstrate how to enhance articles with multimedia. Sample projects ranging from simple to stunning will show how journalists around the world make online stories sing.

New content outlets bring new questions, and the final session, Ethics in a 24/7 World, will offer guidelines to keep journalists ethically grounded. Tangible world examples unveil how accuracy and fairness apply to stories in various stages of development.

Tompkins’ work as a photojournalist, reporter, producer, anchor, assistant news director, special projects/investigations director, documentary producer and news director, made him a clear choice to fill the editorial track. Join the thousands of readers who visit his online journalism story idea column, “Al’s Morning Meeting,” on for a glimpse of what he has in store.

Don’t miss your chance to get geeky at this year’s Summit & Expo! Register before March 15 to cash in on early bird registration.

Track spotlight — Design

Inspiration: It’s what every designer craves. Staying fresh and relevant while meeting deadlines is an ongoing balancing act. Then add “budget cuts” to the mix. It evokes the same sinking feeling as seeing a Papyrus headline with Comic Sans body copy.

The 2011 MMPA Summit & Expo: From Gutenberg to Google offers a stellar design lineup that will not only recharge your creative side, but will break down the latest Adobe technology.

Adobe-certified expert and instructor Keith Gilbert will tackle translating print design to web. His first session, Repurposing Magazines for Tablet Devices, provides a closer look into Adobe’s Digital Publishing Suite. Gilbert wraps up the morning with Adding Interactivity and Multimedia to Magazines with InDesign CS5, where designers will be introduced to CS5’s new features.

Next, Jo Davison, vice president of creative at Larsen Design, discusses the current state of design in today’s rapidly evolving marketplace. Larsen Design is an award-winning firm based in Minneapolis that in 2010 alone received accolades from AIGA, GDUSA, Communication Arts, Graphis and Print. It’s safe to say you will see some inspiring work.

Designers don’t always bask in the riches of their paychecks, but that commitment to design excellence can be rewarded with design industry awards. The last session, Going for the Gold: Designing Award-Winning Publications, features Bryan Nanista, art director of Metro Magazine, Sara Klomp, creative director at St. Thomas University, and Mark Leiknes, art director of Corn and Soybean Digest, as they discuss their awarding-winning magazines. The panel will be moderated by Joel Hoekstra, editor of Minnesota Monthly, which won MMPA Magazine of the Year in 2010.

Get inspired at this year’s Summit & Expo! Register online before March 15 to score the early bird deal.

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