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Sponsor Spotlight: Quad Graphics

Keith Oelke of Quad/Graphics shares what’s new in printing, and why the company continues to find value in MMPA membership

If you’ve been around MMPA events for even a short time, you’ve probably seen Quad/Graphics sales representative Keith Oelke. Quad is a founding vendor sponsor of MMPA and a longtime supporter of publishers throughout the state, and Oelke has been a go-to contact for all things printing for years. Oelke, a 30-year industry veteran, offered a little background on Quad, what’s new at the company, and what it can offer the publishing community.

MMPA: For those who may be unfamiliar, explain what Quad does.

Oelke: Quad/Graphics is a leader in special interest publication (SIP) printing. We are uniquely positioned to meet the specific needs of special interest and niche publishers. Our dedicated SIP production platform and professional staff is focused on producing magazines that meet your high expectations and provide an incomparable customer experience. Continual investment in pre-press, press and finishing technologies provides you with flexible and comprehensive solutions in sizes ranging from standard to digest to journal, and an ability to add a wide variety of innovative enhancements that engage readers. 

MMPA: What new approach or technology does your company offer that is an asset to the publishing community? Is there anything new or upcoming in printing that you think MMPA members should know about?

Oelke: As cost is a common issue in printing, we’re always looking for ways to make the process more cost effective. One way we are doing that is by bringing Interactive High Impact Units into the SIP publishing community through the development of efficient ganged multi-customer runs on a quarterly basis. Be on the lookout for our Custom Products - SIP Combination Run Promotion communications for more details.

Also, Quad/Graphics’ multi-mail and multi-wrap programs create opportunity for personalized and highly segmented co-mailing to target audiences.

MMPA: Why do you feel that involvement in MMPA is important?

Oelke: As a founding vendor sponsor of the MMPA, we have played an integral part in assisting with its growth and development. Over the years, Quad/Graphics has provided resources for educational events, speakers and roundtable participants.

Participation in the MMPA has raised Quad’s visibility and given us the opportunity to interact and build relationships with a variety of the publishing industry members of the MMPA.  

MMPA: What do you feel is the main value your company can offer to the publishing community?

Oelke: We understand the challenges facing the publishing industry and have the tools and strength to help publishers respond to these challenges. We can:

  • Help gain operational efficiencies
  • Provide responsive production management
  • Offer High Impact Units to achieve greater recall and engagement
  • Help customers realize greater postal benefits via the industry’s largest co-mail network

For more information about Quad/Graphics, contact Oelke at 612-594-3122 (office), 612-759-0327 (cell), or at KOELKE@qg.com.