FinePrint May 03, 2011

Photo coverage of this year's Summit & Expo was provided by Tracy Ann Walsh of Poser Design.

Articles

Are You Judgmental?

Do you find yourself critiquing other magazines while at the doctor’s office or repair shop? How about when browsing the newsstands? Then, we have the gig for you. Judges are needed to evaluate entries for MMPA’s 15th Annual Excellence Awards. With more than 125 possible categories, it takes a great deal of help to designate winners in each group. Judging takes place in late July, but the…

©Tracy Ann Walsh | Poser Design

MMPA Summit a Success!

By Sherry Collins

The MMPA Summit and Expo was on all counts a rousing success. The event drew a record 213 people to the Earle Brown Heritage Center located in Brooklyn Center. This Summit has become a must-attend event for many in the publishing world. “I thought the event went unbelievably well. There was a lot of energy from the exhibitors and the attendees,” says Kathryn Forss, president of MMPA. “People seemed to…

The ROI of Print

By Craig Gustafson

The tracking capabilities of digital media have ad buyers everywhere endlessly chanting the ROI mantra. However, monetizing digital is elusive and print is still your primary revenue source. How do you stay in business? According to Kathi Simonsen, president of Simonsen Sales and Marketing, “You have to learn how to provide ROI for print, because this is how we make our money.” In her afternoon…

Exploring New Publishing Worlds

By Abbie Yarger

In the last session of the 2011 Summit and Expo Audience Development Track, “New Publishing Worlds: Digital Editions, iPads, Mobile Computing & E-readers,” Hervey Evans, Martin Hensel and Jared Katzman discussed the benefits of bringing publications to new digital realms via applications for the iPad and mobile devices. Katzman, vice president of sales and marketing for Thumb Media Group,…

Multi-Channel Audience Development and Increased Success

By Aileen Hough

Circulation and audience development teams are busier doing more with less, completing tasks at hand while learning about new technologies like digital editions, mobile devices, apps, and social media. Many have said “print is dead” and “nobody uses old methods like direct mail anymore.”  So, I was thrilled to see the MMPA Summit & Expo session titled “Why Direct Mail Still Works.”  A team of…