FinePrint May 03, 2011

Photo coverage of this year's Summit & Expo was provided by Tracy Ann Walsh of Poser Design.

Articles

Are You Judgmental?

Do you find yourself critiquing other magazines while at the doctor’s office or repair shop? How about when browsing the newsstands? Then, we have the gig for you. Judges are needed to evaluate entries for MMPA’s 15th Annual Excellence Awards. With more than 125 possible categories, it takes a great deal of help to designate winners in each group. Judging takes place in late July, but the…

Break Through Today’s Difficult Sales Climate with Integrated Sales

By Craig Gustafson

“The role of sales has changed,” says Kathy Simonsen, president of Simonsen Sales and Marketing and sales track presenter at the 2011 Summit and Expo. For those of you out in the field, selling the myriad media platforms that comprise today’s publishing enterprises, this is old news. Simonsen, however, urges sales teams to focus less on how their jobs have changed and concentrate on how the…

Design Will Survive

By Margaret VanEchaute

The afternoon Design Track offerings at the 2011 MMPA Summit and Expo offered much more than professional expertise; they planted seeds of optimism and inspiration for designers facing uncertainties in today’s rapidly changing marketplace. In “Design, Still Satisfying and Delighting?” Jo Davison, vice president of creative at Larsen Design, had but one mantra for modern designers: Evolve. By…

Engage Readers Through Interactive Storytelling

By Michael Lotti

By the time his session, “10 Laws of Interactive Storytelling” was about to end, Al Tomkins was only on Law #4. Why? He and his audience were having too much fun with the first three laws he introduced and with demonstrations of the “really cool websites” that he knows so much about. Tomkins’ main point: Interactive storytelling creates better web traffic, more advertising dollars, and—most…

Exploring New Publishing Worlds

By Abbie Yarger

In the last session of the 2011 Summit and Expo Audience Development Track, “New Publishing Worlds: Digital Editions, iPads, Mobile Computing & E-readers,” Hervey Evans, Martin Hensel and Jared Katzman discussed the benefits of bringing publications to new digital realms via applications for the iPad and mobile devices. Katzman, vice president of sales and marketing for Thumb Media Group,…

Gear Up!

By Sherry Collins

Prepare yourself to capture compelling multimedia Are you really set up to do multimedia? Here’s what you need according to Al Tompkins, senior faculty for broadcast and online, from the Poynter insitute.  Phone  Ipod, backup ipod (to record on) and external mike Backup battery for phone Card reader  Extra SD cards 16 GB minimum thumb drive (Tompkins carries at least 3)  IFB earpiece (get a belltone…

Get Your Geek On

By Michael Lotti

Al Tompkins wants you to be a geek. Or, at least, get geekier. Why? Because the extraordinary new tools of geekdom can help you do your job better. Key example: A weather journalist in Alabama used his mobile phone to provide tornado updates via Twitter, Facebook, and his home station. Because of his work, thousands of people – even those without power – were able to get up-to-the-second coverage of…

MMPA Summit a Success!

By Sherry Collins

The MMPA Summit and Expo was on all counts a rousing success. The event drew a record 213 people to the Earle Brown Heritage Center located in Brooklyn Center. This Summit has become a must-attend event for many in the publishing world. “I thought the event went unbelievably well. There was a lot of energy from the exhibitors and the attendees,” says Kathryn Forss, president of MMPA. “People seemed to…

Multi-Channel Audience Development and Increased Success

By Aileen Hough

Circulation and audience development teams are busier doing more with less, completing tasks at hand while learning about new technologies like digital editions, mobile devices, apps, and social media. Many have said “print is dead” and “nobody uses old methods like direct mail anymore.”  So, I was thrilled to see the MMPA Summit & Expo session titled “Why Direct Mail Still Works.”  A team of…

Repurposing Magazines for Tablet Devices

By Margaret VanEchaute

When it comes to digital magazines, there’s one question that everyone seems to be asking: Is the iPad just a fun toy, or is it a serious tool that people will actually use to read magazines? According to Keith Gilbert, an Adobe-certified instructor based in St. Paul, Minnesota, it’s absolutely clear that the iPad is here to stay—and with iPads widely leading the market in worldwide tablet sales,…