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Circulation Roundtable
Video: Why It’s an Important Tool for Magazine Websites (Roundtable Forum)Kevin Dunn, Director of Digital Operations, MSP Video is being used on websites for a variety of purposes. Regardless of your environment, how could video help you accomplish your goals? Video seems to be crossing-over responsibilities and departments, so learn how to partner with other areas in your organization. Join a “team” of people talking about a variety of applications and options using video on your website. Rebecca Sterner will discuss the Top Three Objections publishers have for using video content and why none of these reasons hold water. MSP Communications has won Regional Emmy Awards for video content. Kevin Dunn, Director of Digital Operations, and Maura Ryan, Director of Digital Content, will talk about the way in which MSP uses video. They’ll discuss how video content can strengthen your brand, increase web traffic, engage your readers and support content initiatives. And they’ll also walk you through setting up a video operation on a shoe-string and discuss how you can start simply with little risk. Affinity was one of the first Publishers to use video. Kat Knudson will talk about how they got started, things to think about and how to avoid some pitfalls. This session is guaranteed to get you thinking, walk away with some ideas and resources on new avenues available to publishing companies. MMPA Roundtables are geared toward your professional area and are crucial to the success of MMPA members. Take advantage of this opportunity to share your valuable knowledge with other MMPA professionals! All attendees need to register to insure adequate space is reserved. MMPA members may attend at no charge, but they do need to register. Non-MMPA members may attend for just $49. If you have any questions, please contact the MMPA office. |
