Bookmark and Share

2013 Summit & Expo

Apr 25, 2013

The Minnesota Magazine & Publishing Association (MMPA) will convene its annual Summit & Expo on Thursday, April 25th at the new Radisson Blu Mall of America.  The full-day conference will include 15 strategic sessions focused on editorial, design, audience development, and sales professionals.

A sampling of presenters for this year’s Summit & Expo is listed in the information below. The luncheon keynote "Everything I Know I Learned From Magazines: A Life in Publishing" will feature an in-depth Q & A with former Time, Inc. Executive Vice President and current Publisher and CEO of the Star Tribune Michael Klingensmith moderated by Gary Johnson, president of MSP Communications, publisher of Mpls/St.Paul Magazine and Twin Cities Business.

This conference is a must for publishers, editors, marketers and sales teams that are seeking forward thinking, solution-driven, high-value sessions that deliver tangible results. This is your chance to spark creativity and deliver back value to your company. Early registration rates evaporate on Tuesday, April 16.

AGENDA

Download a PDF of the agenda.

Luncheon Keynote

Gary Johnson Michael Klingensmith

12:30 – 1:45PM - Everything I Know I Learned From Magazines: A life in publishing

Gary Johnson president of MSP Communications will host a lively and wide ranging conversation with Michael Klingensmith, publisher and CEO of the Star Tribune, on his experiences in magazine publishing at Time, Inc., digital integration, the new media landscape, and what’s next for the resurgent Star Tribune.

Ad Sales Track                                     » back to top

Presented by Ryan Dohrn, Brainswell Media
Ryan Dohrn is the founder of Brain Swell Media and the creator of the 360 Ad Sales System used by hundreds of ad sales reps around the globe. Ryan has entrenched himself in the media industry having worked for the likes of the NY Times Company, Morris Magazines and Disney. He is an internationally acclaimed speaker, a business book author and has been featured in USA Today and on Forbes.com. Ryan currently works on a monthly basis with over 75 publishers and their related sales and management teams.

9:30 10:45AM - Debating Digital
Now more than ever advertisers are fleeing us for Google Ad Words, Facebook or online only digital ad opportunities.  Learn how to handle these objections with detailed facts and stats that prove traditional media is still the best buy in the market! Plus, Ryan will share his power pricing grid that packs a new punch and gets advertisers to sign faster!

11:15AM – 12:30PM - New Revenue Mania
25 New revenue ideas you will want to consider for 2013.  Each idea has been tested and proven in small and large markets across the US.  Get some tactical and practical revenue ideas to add to your multi-media mix.  Plus, learn how to place them in a package for success.

1:45 – 3:00PM - Hosting Sales Meetings That Close Business
So You Booked a Meeting... Now What? 10 strategies to deploy and understand to earn business when you have the client's attention.  Learn "the" 10 critical sales questions that move conversations forward.  Ryan shares a unique look at the psychology behind advertisers decisions.

3:30 – 4:45PM - Digital Prospecting for Success
Creating and Executing Your Big 50 Prospect List.  Prospecting is a dying skill set and it so important to sales success. Ryan will show how to prospect and handle 50-100 new clients in the next 30 days.  This single workshop alone will change your sales life forever.

Editorial Track                                       » back to top

9:30 – 10:45AM - Fresh Angles: New models for journalism and publishing

Presented by Justin Ellis, Nieman Journalism Labs
Justin Ellis is an assistant editor at the Nieman Journalism Lab at Harvard University, where he writes about the future of media. He is an award-winning journalist whose reporting has appeared in newspapers, magazines, and on TV. Originally from Minnesota, Justin is a graduate of the University of Missouri and currently lives in the Boston area.

Media companies have realized they have to disrupt their business before someone else does. But instead of using long development cycles or working in secret, publishers are creating new products in the open. And they’re trying to do it quickly. How are they experimenting with the ways they create content, make money, and reach audiences?

11:15am – 12:30PM – Getting Ice Cream Time for You and Your Staff

Presented by Dave Burda, Better Thinking for Better Health
David Burda is the editorial director of Better Thinking for Better Health, a custom healthcare thought leadership website published by MSP Communications for McKesson Corporation.  Burda is responsible for developing digital editorial content on key healthcare topics, including information technology, patient safety, reimbursement and the supply chain. He also writes a biweekly blog called Burda on Health. Prior to joining MSP in November 2012, Burda was editor of Modern Healthcare, the industry’s leading B2B publication. In that position, which he held from November 2001 through October 2012, Burda oversaw the transition of Modern Healthcare from a print-centric publication to a multiplatform brand that now includes a weekly print edition, four daily e-newsletters, two websites and a variety of multimedia offerings such as video, webinars, podcasts, events, virtual conferences and electronic show dailies.

With the new world order of multiple deadlines in print, digital and social media how can the fearless editor do even more with the same staffing levels and resources in less time? Is it possible to do it all and still have time for a little ice cream at the end of the day?  Is it possible to give your staff their lives back while saving your own?  Veteran B2B editor David Burda describes techniques that editors can use to increase the quantity and quality of editorial content without additional resources or work hours.

  1. Eliminate time spent on rework
  2. Increase efficiency through checklists
  3. Expand the team skill set through focused hiring
  4. Increase capacity through those better hires
  5. Destroy real and perceived barriers to digital platforms

1:45 – 3:00PM - DIY Publishing: How the Minneapolis Institute of Arts built a tablet app from scratch
Presented by Diane Richard and Christine Thayer, Minneapolis Institute of Arts

Diane Richard is Audience Engagement Strategist/Writer and co-content strategist for Verso, a quarterly interactive multimedia magazine for iPad produced in-house at the Minneapolis Institute of Arts. She has worked as a writer and editor at the MIA for a decade. Trained as a journalist, she uses her reporting skills in the content generation and storytelling that populate Verso. She also produces public radio stories and documentaries for broadcast on NPR affiliated stations nationwide.

Christine Thayer is Audience Engagement Strategist/Designer and co-content strategist for Verso, a quarterly interactive multimedia magazine for iPad produced in-house at the Minneapolis Institute of Arts. A senior graphic designer specializing in corporate and nonprofit brands, Kris has worked at the MIA for six years designing the museum's print magazine and other materials. Ever interested in developing her skills, she taught herself to use Adobe Digital Publishing Suite to design Verso.

What happens when your rogue project becomes an organization's top initiative? How do you develop the skills, resources, and collaboration to sustain it? How do you identify and create content that makes the most of the medium? How do you publish for a readership that spans the globe and every age range? And how do you know whether you've met the mark? We'll attempt to answer these questions and any you ask.

3:30 – 4:45PM - Deploying Your Social Media Troops to Capture Attention & Create Opportunities

Presented by Jennifer Kane, Kane Consulting
Jennifer Kane principal of Kane Consulting, is a communications strategist with more than 15 years of experience working with B2B and B2C companies. She is a two time IABC Bronze Quill award-winner for her strategic planning and specializes in integrating traditional marketing and communications approaches with digital tools and technologies. Jennifer has nearly two decades of public speaking, education and training experience and speaks nationally on topics related to social media, content marketing, change management and digital communications.

Social media has given everyone the means to become a reporter, storyteller, publisher or even a “Media Empire.” Are they an army of competitors or your “boots on the ground” awaiting strategic direction?  The increasingly blurry line between you and your audience has actually created a number of exciting marketing, editorial and engagement opportunities for publishers. In this session we’ll talk about how to take advantage of those opportunities and leverage social networks to support content generation and syndication, extend your editorial experience, and widen your audience so you can remain competitive in an attention economy.

Audience Development Track              » back to top

9:30 – 10:45AM - 5 Digital Trends Changing Consumer Behavior

Presented by Kyle Lacy, Exact Target
Kyle Lacy is Senior Manager of Content Marketing & Research for
ExactTarget, a leading provider of interactive marketing solutions . He is the author of three critically acclaimed books, Twitter Marketing for Dummies (2nd ed), Branding Yourself (2nd ed), and Social CRM. Prior to ExactTarget, Kyle co-founded a marketing technology company, helping over 350 clients build and deliver digital marketing experiences. You can follow him on Twitter at @kyleplacy or visit his blog at KyleLacy.com.

Trends are important because they help define marketing and consumer strategy for the future. Understanding technology and consumer behavior is important to the success of any publishing company. The landscape is changing dramatically because of an increase in consumer mobility, localization, and social media. The changes in technology matter to the future of your business!

Based off of 6 years of consumer research completed by the ExactTarget team, Kyle has discovered five trends that are emerging through technology AND WILL be changing your business in the next year. Come and learn about the trending world of social media and marketing technology. This session will equip you with the knowledge needed to understand and use the tools for a successful company.

11:15AM – 12:30PM – The Five Truths About Data that Every Publisher Should Know

Presented by Brett Keirstead, Vice President of Sales, Knowledge Marketing
With more than a decade of experience in leading highly successful sales teams, Brett oversees the entire sales process and utilizes his experience to position KM to scale up market and engage with enterprise level clients. His specialties include working with growth-oriented, SaaS based companies to build, develop and manage new high performing sales teams, as well as working in early stage companies and divisions that require sales leadership to sell and manage. Brett also specializes in developing and implementing sales processes and methodologies for companies in rapid growth and transition mode. Brett has a degree in Finance and Accounting from Clemson University, and prior to working at KM, he led high performing sales teams at several other fast growing SaaS companies including Jobs2web, Digital River, Ceridian and SurePayroll.

Publishers are sitting on a gold mine of audience information collected from print and online subscribers, event attendees, social media followers and more. Within this goldmine lies opportunity for new and strengthened streams of revenue, increased brand engagement, wider margins and the promise of a successful future. Taking advantage of the power within a publisher’s audience data begins with five critical realizations about data.

Brett Keirstead, Vice President of Sales, Knowledge Marketing, will walk through the following five key considerations that publishers need to account for in order to take advantage of their audience data: The characteristics of functional data

  1. What revenue opportunities lie within audience information
  2. Whether building or buying data technology is right for you
  3. Considerations to make when defining, designing and building an innovative audience management solution
  4. The key to successfully implementing your new audience management solution
    Come away from this session with a solidified understanding of what it will take to make big data work for your publishing and media company.

1:45 – 3:00pm - Building Customer Relationships Through Events

Moderator: Hervey Evans of Erasmus Inc., Publishing Consultants Panel: Bree Greenawalt of Lessiter Publications; Amy Collins of GS Media & Events; Mari Adamson-Bray of MSP TechMedia, MSP Communications; and John Pavek of Exhibitor Media Group.

Hervey EvansHervey Evans is president of Erasmus, Inc, Publishing Consultants. For the past fifteen years, he has worked with individuals and businesses starting magazines and with established magazines that want to grow and become more profitable. Services include business planning, strategic circulation planning, and outsourced circulation management.

Bree GreenawaltBree Greenawalt is the Sr. Manager of Data and Ad Services at Lessiter Publications in Brookfield, WI.  Lessiter Publications has been a niche publisher for over 30 years and has been the host of niche conferences for more than 20 years.  A graduate of the University Wisconsin-Milwaukee with a BBA-Marketing, Bree has been with Lessiter Publications since 2004, marketing 3 conferences, 11 b-2-b and consumer magazines, 11 websites and hundreds of ancillary products.  Bree is currently responsible for managing circulation, conference registration, marketing, data analysis, ad services, data entry, and customer service. 

Mari Adamson-BrayAmy Collins is Group Publisher of the Trade Media Group for GS Media & Events. She oversees two national trade publications geared for the boating and powersports industries, co-produces educational events for consumers and business-to-business audiences as well as is a key player in new product development involving social media engagement and award programs. Her forte is discovering new business partnerships and opportunities that diversify the businesses she is responsible for. As a twenty-year industry veteran her work experience includes a six year stint at local advertising agencies, experience selling information services and radio. Amy currently serves on the National Marine Manufacturers of America’s Growth Summit and Youth Initiative committees.

Mari Adamson-BrayMari Adamson-Bray is an Associate Publisher for MSP TechMedia, a partner with IBM Corporation in the publishing of IBM Systems Magazines, ibmsystemsmag.com and related online, digital and print ancillary media, including a webinar division.  Her focus is on overseeing the Sales and Marketing teams in selling integrated marketing campaigns to technology solution and service providers worldwide.  She is also involved in new business acquisition, new product development, customer/account relationship management, and strategic planning.  She has been with MSP Communications for 15 years, and has 33 years of publishing industry experience in the Twin Cities area.  Too, she is a former MMPA Board Member.  She can be contacted at mbray@msptechmedia.com.

John PavekJohn Pavek. EXHIBITOR produces education designed to improve the performance of corporate trade show and event marketing.  This includes EXHIBITOR Magazine, EXHIBITOR Conferences, ExhibitorOnline.com and the GRAVITY FREE Design conference.  A twenty-five year veteran of EXHIBITOR, Pavek’s experience spans all aspects of Exhibitor Media’s sales and marketing programs including advertising sales, audience development, market research,  and strategic business development. He is a past President of the Upper Midwest Exhibit Designers and Producers Association and is currently serving as U.S. Partner to the International Federation of Exhibition and Event Services. Mr. Pavek is a graduate of the Carlson School of Management at the University of Minnesota.

Publishers are discovering that events are one of the best ways to nurture relationships with their audiences. Our panel of speakers will share their successful models for engaging customers in events — from webinars to full-blown conferences for more than 1,000 attendees. Learn how publishers launched successful events for both B2B and B2C audiences. Whether you’re just dipping your toe into new events or have run events for many years, you’ll stand to learn valuable lessons and pick up new ideas in this information-packed session.

3:30 – 4:45PM - Deploying Your Social Media Troops to Capture Attention & Create Opportunities

Presented by Jennifer Kane, Kane Consulting
Jennifer Kane principal of Kane Consulting, is a communications strategist with more than 15 years of experience working with B2B and B2C companies. She is a two time IABC Bronze Quill award-winner for her strategic planning and specializes in integrating traditional marketing and communications approaches with digital tools and technologies. Jennifer has nearly two decades of public speaking, education and training experience and speaks nationally on topics related to social media, content marketing, change management and digital communications.

Social media has given everyone the means to become a reporter, storyteller, publisher or even a “Media Empire.” Are they an army of competitors or your “boots on the ground” awaiting strategic direction?  The increasingly blurry line between you and your audience has actually created a number of exciting marketing, editorial and engagement opportunities for publishers. In this session we’ll talk about how to take advantage of those opportunities and leverage social networks to support content generation and syndication, extend your editorial experience, and widen your audience so you can remain competitive in an attention economy.

Design Track                                           » back to top

Presented by Keith Gilbert, Gilbert Consulting
Keith Gilbert has worked as a digital publishing consultant and educator in the design industry for 28 years for clients such as Apple, Adobe, Target, Best Buy, General Mills, Lands’ End, Medtronic, and the United Nations. His work has taken him throughout North America, Africa, and Europe. He is an Adobe Certified Instructor, the Chapter Representative for the Minneapolis InDesign User Group, an author and contributing writer to various publications. Follow him on Twitter @gilbertconsult and at blog.gilbertconsulting.com.

9:30 – 10:45AM - How to create "immersive reading experiences" in tablet publications

  • Examples of good design in tablet publications
  • Examples of cutting edge, Innovative interactivity
  • The good, the bad, and the ugly: when interactivity isn't effective
  • Planning with the user in mind
  • How to engage the reader, and make your publication "sticky"

11:15AM – 12:30PM - 5 ways to add animation to Adobe DPS publications

How to use video, image sequences, multi-state objects, Adobe Edge Animate, and InDesign to add animated elements to your tablet publications.

1:45 – 3:00PM- Introduction to Adobe Edge

Come to this session to learn how to get started using Adobe Edge Animate, Edge Reflow, Edge Inspect, and Edge Web Fonts to begin creating standards-based animated content. Content created in Edge can be easily included in Adobe Muse, Dreamweaver and Digital Publishing Suite projects, and runs great on desktops, tablets, and mobile phones.

3:30 – 4:45PM - Design for the 21st Century: Magazines, online, and more

 

Presented by Mary Baumann & Will Hopkins of Hopkins/Baumann

Will Hopkins is a partner at Hopkins/Baumann and, with his wife, Mary K. Baumann, the creative director of American Craft magazine. He was a founding partner in the startups of American Photographer (now American Photo) and American Health magazines and a founding art director of Kids Discover. He has redesigned many publications including Forbes, Money, Sports Afield, GEO, and Food & Wine.

An exploration of the graphic directions that are changing today’s publishing landscape and impacting readership. Baumann and Hopkins use examples from the visually rich world around us—magazines, books, movies and electronic media as they highlight innovative content, modern structures, shapes, imaging, color styles and font fashions that grab our attention and communicate meaning more deeply.

 

DATE

April 25th, 2013

LOCATION

Radisson Blu Mall of America
2100 Killebrew Drive
Bloomington, MN 55245

PRICING

On or before April 16
Member - $210
Nonmember - $305
Student - $50
Group of 5 or more- $190 each

After April 16
Member - $265
Nonmember - $365
Student - $50
Group of 5 or more- $245 each

TRACK AGENDAS & SPEAKERS

Ad Sales Track
Editorial Track
Audience Development Track
Design Track

Register Today