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2018 Annual Summit & Expo

Apr 26, 2018 1:53

Date

Thursday April 26, 2018

Location

McNamara Alumni Center, University of Minnesota, Minneapolis


Winning at Multi-Platform Publishing

Ok - you’re all publishers, but in order to compete you’ve got to do great work across a lot of content channels – print, digital, social media, events, e-mail and video.  Join your fellow publishing professionals as we dive into sessions focused on multi-platform content and design, audience development and monetization and advertising and sponsorship sales.  And listen to our general session keynotes, ranging from the state of today’s magazine industry to the rapid emergence of brand publishers.


General Sessions

Breakfast Keynote Speaker

 8:30 am – 10:00 am

TBD


Luncheon Keynote Speaker

12:30 pm – 1:30 pm

Bob (Bo) Sacks is a lifelong magazine industry executive, consultant and observer.  He produces his own “Media Intelligence” e-newsletter and will offer his perspective on the “State of the Publishing Union”.


***Bonus Session***

Closing Keynote Speaker (and drinks) 

4:00 pm – 6:00 pm

Kristina Halvorson, Minneapolis’ own superstar content marketer, talks with content mangers representing top brands like Fed Ex, Sherwin Williams, Carlson Rezidor, 3-M and US Bank about becoming brand publishers.  Discussion coincides with our end-of-Summit Happy Hour.


Special Track Sessions

Content and Design

10:00 am – 11:00 pm:  Editors Panel Discussion: More Channels Than Ever – Making It All Work

11:00 am – 12:20 pm:  Consistent Design Excellence Across All Platforms – 3 Case Studies

1:40 pm – 2:40 pm:     TBD

2:50 pm – 3:50 pm:     Video Ascending –  Case Studies from 3 Publishers


Audience Development and Monetization  (full track description here)

10:00 am – 11:00 pm: Publishers Panel Discussion: Profiting from your Audience with Content

11:20 am - 12:20 pm:   Proven Ways to Build your Internet Audience, Revenue and Profits

1:40 pm – 2:40 pm:      Breakthrough Techniques for Generating More Subscription Revenue

2:50 pm – 3:50 pm:      Making Google Your Biggest Audience Development Partner


Advertising and Sponsorship Sales  (full track description here)

10:10 am – 11:10 am:   Beyond the Banner: Recognizing ALL of your Saleable Advertising Options

11:20 am – 12:20 pm:   Ad Product Packaging for Successful Sales

1:40 pm – 2:40 pm:       Multi-Platform Selling Strategies - Integrating Programs to Insure Results

3:50 pm – 4:50 pm:       Packaging your Total Audience Value-Proposition



Summit Pricing Chart

Member Type

Regular Rate
(thru 3/16/18)

Regular Rate
(beginning 3/17/18)

MMPA Member

$250

$315

MMPA Member Group 5+

$235/person

$235/person

Non-Member

$350

$415

Non-Member Group 5+

$290/person

$290/person

Student

Half Day - $30
Full Day - $60

Half Day - $30
Full Day - $60

Revenue Track – Member

$399

$399

Revenue Track –
Non-Member

$499

$499

Closing Keynote & Social Happy Hour ONLY

$45

$45

Register for Event