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2018 Annual Summit & Expo

Apr 26, 2018 1:53


Thursday April 26, 2018


McNamara Alumni Center, University of Minnesota, Minneapolis

Winning at Multimedia Publishing

Ok - you’re all publishers, but in order to compete you’ve got to do great work across a lot of content channels – print, digital, social media, events, e-mail and video.  Join your fellow publishing professionals as we dive into sessions focused on multi-platform content and design, audience development and monetization and advertising and sponsorship sales.  And listen to our general session keynotes, ranging from the state of today’s magazine industry to the rapid emergence of brand publishers.

General Sessions

Breakfast Kickoff Presentation: A Conversation Between Storytellers    (description here)

8:30 am – 10:00 am

Jayne Haugen Olson, SVP of MSP Communications and national Best Content Director award winner, sits down with Maribeth Romslo, award winning film maker and series producer for Hello Sunshine - a Reese Witherspoon multimedia storytelling platform for women.

Luncheon Keynote Speaker  (description here)

12:30 pm – 1:30 pm

Bob (Bo) Sacks is a lifelong magazine industry executive, consultant and observer.  He produces his own “Media Intelligence” e-newsletter and will offer his perspective on the “State of the Publishing Union”.

***Bonus Session***

Brand Publishing Panel Discussion (and drinks)  (description here)

Presentation is available at special pricing for attendees who will only attend this session and the Summit happy hour. *$45 if registered by March 30; $60 after March 30.

4:00 pm – 6:00 pm

Kristina Halvorson, Minneapolis’ own superstar content marketer, talks with content mangers representing top brands like Fed Ex, Sherwin Williams, Carlson Rezidor, 3-M and US Bank about becoming brand publishers.  Discussion coincides with our end-of-Summit Happy Hour.

Special Track Sessions

Content and Design  (full track description here)

10:10 am – 11:10 am:  Panel: More Channels Than Ever – Making It All Work

11:20 am – 12:20 pm:  Consistent Design Excellence Across All Platforms – 3 Case Studies

1:40 pm – 2:40 pm:     Content Intelligence:  Know your readers new and old

2:50 pm – 3:50 pm:     Panel: Is Video For You? A Discussion and 3 Case Studies

Audience Development and Monetization  (full track description here)

10:10 am – 11:10 am: Publishers Panel Discussion: Profiting from your Audience with Content

11:20 am - 12:20 pm:   Proven Ways to Build your Internet Audience, Revenue and Profits

1:40 pm – 2:40 pm:      Breakthrough Techniques for Generating More Subscription Revenue

2:50 pm – 3:50 pm:      Making Google Your Biggest Audience Development Partner

Advertising and Sponsorship Sales  (full track description here)

10:10 am – 11:10 am:   Beyond the Banner: Recognizing ALL of your Saleable Advertising Options

11:20 am – 12:20 pm:   Ad Product Packaging for Successful Sales

1:40 pm – 2:40 pm:       Multi-Platform Selling Strategies - Integrating Programs to Insure Results

2:50 pm – 3:50 pm:       Packaging your Total Audience Value-Proposition

Summit Pricing Chart

Member Type

Early Bird Rate
(thru 3/30/18)

Regular Rate
(beginning 3/31/18)

MMPA Member



MMPA Member Group 5+






Non-Member Group 5+




Half Day - $30
Full Day - $60

Half Day - $30
Full Day - $60

Advertising & Sponsorship Sales – Member



Advertising & Sponsorship Sales – Non-Member



Brand Publishing Panel & Social Happy Hour ONLY



Register for Event