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In With the New

Kelley Suggs, CHES, freelance writer

New awards recognize profile writing, opening-page design, and typography

This year’s Excellence Awards included three more ways to celebrate the fullness and richness of talent in our industry. Within the Design Category, submissions were accepted into Typography and Single Page or Design Spread and in the Editorial Category, Profile Articles received their own distinction.

The Typography Award celebrates the astonishing way fonts, typeface, and color can liberate a story from its pages, bringing it to life without distracting the reader from the content. Minnesota Golfer illustrated this beautifully with its submission titled “Major Renovations,” which won a gold award in the Business/Trade Association division. Minnesota Monthly won gold in the General Interest division for captivating use of color, tracking, and typeface in “The Case of the Curious Disease.”

The Single-Page or Spread Award is intended to highlight a one- or two-page spread that has a clear point of entry and strong visual elements that support and clarify the content. Although the single-page or spread may open the story, the award is judged based on these pages alone. Specialty Fabrics Review took home the gold award for circulation under 30,000. Nicole Von Ruden was inspired by the topic and title of her winning design, “The Evolution of Interactive Textiles,” which played upon interactivity and connectivity of the textiles. The design featured a woman wearing a lighted textile dress with dramatic magenta and purple hues. Her hope for the design was to hook the reader and get them not only to open the magazine, but to delve deep into the contents. For Don Bratland and St. Olaf Magazine, it is great motivation for his “rural and small town magazine to compete against the other larger, metropolitan magazines.” Winning at the gold level for circulation of over 30,000 will also help push the St. Olaf Magazine team harder creatively in the future.

Due to the large number of Feature Article entries that profile people, events, and ideas, the board also agreed to add another category to the list of editorial awards: Profile Article. Profile articles bring the subject to life with style, originality, and depth. The perfect example, and winner the gold award for circulation over 30,000 in a business or trade journal, is Twin Cities Business for “The Dish on Stanley Hubbard.” Other gold winners include Event Solutions for “Corporate Magic Waves Its Wand at Gaylord Opryland Grand Reopening” in the Business/Trade publication division with a circulation under 30,000 and Lake Superior Magazine’s “Nurturing Creative Spirits” in the General Interest division with circulation under 60,000.

These additions, according to Terry O’Neill, editor of Powder and Bulk Engineering, help highlight and separate the Feature Articles category and attract new submissions, while keeping up with the quickly evolving industry and its talent. To submit your award-winning material in 2012, check out under the Awards tab.

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