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Five Finalists Vie for MMPA Magazine of the Year

By Christa Meland, Research Director/B.I.G. Book Editor, Twin Cities Business & TCBmag.com

Let’s face it: You’re probably not going to be invited to attend the Academy Awards anytime soon.

But there is another opportunity to be gripped with suspense and see the best of the best rewarded for outstanding work. The MMPA rolls out the red carpet on November 3 to recognize the Minnesota publishing industry’s finest work from the past year.

Dozens of awards will be given out at the 2011 Excellence Awards gala—and one publication will be recognized for outstanding work over the past 15 years. The Magazine of the Year award recognizes consistent, comprehensive, and cumulative excellence in publishing.

This year’s five finalists, in alphabetical order, for the top award are (drum roll, please):

  • EXHIBITOR Magazine
  • Experience Life Magazine
  • Lake Superior Magazine
  • Mpls. St. Paul Magazine
  • Twin Cities Business

The Magazine of the Year Award, now in its second year, is based on point accumulation since 1997—the year of the first MMPA Excellence Awards. Magazines earn points for every award won—three points for each gold award, two for silver, and one for bronze. The magazine with the most cumulative points receives the Magazine of the Year designation.

After winning the award, a magazine’s point total resets back to zero—and it begins accruing points the following year that count toward a second win. Minnesota Monthly took the award last year.

This year’s Excellence Awards gala—returning to the Nicollet Island Pavilion— provides the perfect opportunity to enjoy a night out with colleagues, get inspired by the impressive work produced by fellow magazines around the state, and possibly receive some much-deserved recognition.

The cocktail reception, which features a silent auction, begins at 5:30 p.m., and emcee Jason Matheson of Fox9 will kick the party into full gear at 7 p.m.

What are you waiting for? Register yourself and your colleagues today. 

It may not be the Oscars, but you’ll still walk away stimulated, inspired—and maybe even holding a few awards.