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Education Series: Circulation Reporting in the Age of Audience Development

In the rapidly changing media world, the reports that circulators, advertisers, or auditors needed just five years ago are no longer adequate. How do you analyze the usefulness and relevance of your current reports? How do you determine what data you now need to report? Or even, how do you find out what you could be reporting in this age of audience development?

Cindy Hewett of CDS Global, deals with these questions every day. In this session, she provides the tools you need to ensure your reports get a "make-over." In addition to learning how to analyze your current reports, Cindy discusses how to assess what needs to change, how to incorporate the new reporting into your workflow, and how to manage the whole process.


Cindy Hewett, Reporting Solutions Product Manager, CDS Global.


Tuesday, September 20, 2011


8:30 to 10:00 a.m.


MMPA Office
Griggs-Midway Building,
1821 University Avenue West, Suite TBD
St. Paul, MN 55104
Directional signs will be posted in the building.

NOTE: Light-rail construction has started in front of the building on University Avenue. Allow a few extra minutes to get there.


Members: Free
Nonmembers: $49