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2011 Summit & Expo Provides Critical Tools for Audience Development

Design and content are key to quality publishing, but what good are they without the right audience? Find fresh ways to reach readers in the new audience development track, April 28, at this year’s MMPA Summit & Expo: From Gutenberg to Google.

John Stifter and Nancy Fontana from Impact Proven Solutions kick off the day with "Why Direct Mail Still Works," revealing how to launch a successful direct mail campaign through lists, relevant offers, testing, and response analysis. Clinton R. Kennedy, also with Impact Proven Solutions, and Jan Edwards-Pullin of Publication Fulfillment Services and will join Fontana and Stifter to share their expertise on this valuable marketing tool.

A panel discussion, "Killer Covers: Raising Newsstand Sales from the Dead," will demonstrate how dynamite design and commanding cutlines grab retailer attention and the shopper’s dollar. Cheryl Long, editor of Mother Earth News, Tim Morgan, circulation director for Greenspring Media Group, and Rebecca Sterner, publishing consultant, share their success stories in increasing newsstand sales.

The following session, "The Next Generation of Social Media," features Kim Garretson of Ovative/Group revealing social media trends from b2b and b2c magazine publishers. Garretson will use business models to show how social media can generate interest—and profit—for your publications.

In the last session, "New Publishing Worlds: Digital Editions, iPads, Mobile Computing & E-readers," Hervey Evans leads a panel discussion on new publishing models and business strategies. Evans will help you identify audience development goals and how your magazines can meet and exceed them.

Don’t miss your chance to expand your audience at this year’s Summit and Expo; held at the Earle Brown Heritage Center in Brooklyn Center. Register today!