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Education Series - Top 10 Mistakes

Top 10 Mistakes Made by Circulation/Audience Development Departments


The old adage, “If you’re not making mistakes, you’re not trying hard enough,” is especially true as we work through the digital revolution with reduced staffs.

But it’s also true that we learn from our mistakes.  This round table session gives you a chance to both learn from the mistakes of the others, and to share some of your own doozies.

From “saving” money on renewals to mishandling price increases, seasoned audience development pros Hervey Evans, Aileen Hough and Rebecca Sterner will shine a light on some of the most devastating decisions they’ve encountered.


Wednesday, January 18, 2012


 8:30 -10:00 am


GS Media & Events
3300 Fernbrook Lane N
Plymouth, MN

We’ll avoid the construction traffic on University Avenue and meet in the beautiful new offices of GS Media near the intersection of Hwy 55 and 494.


Members - Free
Nonmembers- $49

Walk-in Registrations Welcome!