Publication Categories

GENERAL INTEREST

A general interest publication is defined as any publication that is distributed either free or for cost to the general public, and that covers a variety of subjects or interest areas. This category includes consumer, not-for-profit, and custom-published magazines. Circulation categories: Over 60,000 and Under 60,000.

SPECIAL INTEREST

A special interest publication is defined as any publication that is distributed either free or for cost to the general public, but covers a single specific-interest topic, avocation, sport, or recreational activity. This category may include consumer, not-for-profit, or custom-published magazines. Circulation categories: Over 60,000 and Under 60,000.

BUSINESS/TRADE

A business or trade publication is defined as any publication distributed either free or for cost to business people or to participants in a specific trade or industry. Business magazines may be available to the general public while trade magazines generally are not. Circulation categories: Over 30,000 and Under 30,000.

EDUCATION

An education publication is defined as any publication for which more than 50 percent of its circulated copies, whether free or for cost, go to students, faculty, alumni or other allied professionals of a Minnesota college, university, technical school or other public or private educational institution. Circulation categories: Over 30,000 and Under 30,000.

ASSOCIATION

An association publication is defined as any professional or association publication for which more than 50 percent of its circulated copies, whether free or for cost, go to members of an association, organization, club or society. Circulation categories: Over 30,000 and Under 30,000