General Entries
Best Directory
This entry is for an annual supplement that is a directory of suppliers, entertainment venues, members or another list pertinent to the parent publication’s mission and audience. A directory may be either a stand-alone supplement or an issue in which the directory comprises at least 50 percent of the editorial content. Judges will consider attractiveness of design and layout, ease of use, consistency of presentation and clarity of information. Submit three physical copies of the directory or three copies of the complete issue in which it appears. Publications may enter this category multiple times. NOTE: This category will have only two circulation classifications: Publications Over 60,000 and Publications Under 60,000.
Best Media Kit
This entry is for a media kit designed to promote the publication to potential and current advertisers. Entries will be judged on the kit’s ability to present comprehensive and clear information to prospective advertisers and the total package effectiveness in promoting the publication, the publication’s mission and its audience. Submit three physical copies of the complete media kit. With the editorial profile, submit a brief narrative explaining the target audience, objectives and, when possible, the net results of your promotion or campaign. Publications may enter this category multiple times. NOTE: This category will have only two circulation classifications: Publications Over 60,000 and Publications Under 60,000.
Best Circulation Promotion
This entry includes the complete subscription offer, including print and/or electronic materials. Entries will be judged on the campaign’s ability to creatively present comprehensive and clear information to potential subscribers, reflect the publication’s mission, effectively promote the publication and, where possible, show results. Submit three physical copies of the entire package along with accessible links to electronic materials. With the editorial profile, submit a brief narrative describing the target audience, campaign objectives and, if possible, campaign results. Publications may enter this category multiple times. NOTE: This category will have only two circulation classifications: Paid Subscription and Controlled Subscription.
Best Single-Topic Issue, Special Section or Special Supplement
A single-topic issue is one in which at least 50 percent of the issue’s editorial content is a clearly defined and labeled editorial-driven single topic. A special section is an editorial-driven, clearly defined and labeled consecutive group of articles and related material (sidebars, callouts, etc.) of any length focusing on a single topic. A special supplement is a separately published editorial-driven single-topic publication packaged or mailed with a regular issue. No advertising special sections or “advertorials” will be accepted. Submit three entire physical copies of the single-topic issue, the issue in which the special section occurs or the special supplement along with the issue it accompanied. Publications may enter this category multiple times.
